Social Media Strategery

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Omnichannel Marketing is the First Step, Not the End Game

Social Media Strategery

Before you start brainstorming the next big campaign, are there other departments doing something incredible that could be proof points? Does the new campaign impact the advocacy issues your government relations team is tackling? Have you spoken with PR about any potential public backlash the campaign may face?

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Our Flaws Are Our Strengths

Social Media Strategery

It’s why Dove’s Real Beauty campaign has won every award. It’s why celebrities read mean tweets about themselves on Jimmy Kimmel. It’s why shows like Worst Cooks in America: Celebrity Edition and Dancing with the Stars exist. It’s why Eminem won the final rap battle against Papa Doc.

Compete 77
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NHL Skating on Thin Ice With Many Supporters Post Lockout

Social Media Strategery

After the last lockout, the NHL launched the “My NHL” campaign which portrayed hockey as a battle and its players as warriors. They also wrote thank you notes on the ice at every arena and increased their promotional giveaways.

Price 99
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Public Relations Isn’t the Cherry on Top

Social Media Strategery

PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. Instead of being a key component of their marketing campaigns, PR is now becoming an integral part of their business plans. About getting media coverage.

Widget 101
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Listening for Change in Public Health and Social Marketing

Social Media Strategery

If you’ll be in Atlanta next week for #hcmmconf , stop by and say hello and learn a little bit more about the work they’ve done with the Real Warriors campaign , the Military Health System , and the Virginia Hospital Center Medical Brigade. Visit The Health Digital Blog. Subscribe to The Health Digital.

Proposal 112
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Sometimes Simplicity Leads to Big Innovation

Social Media Strategery

Domino’s Pizza famously embraced the ingenuity of its employees in its “ a great idea can come from anywhere ” campaign, which touted the story of a new product, developed by a franchise owner in Ohio, that was then sold at locations across the country.

Startup 50
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Rest in Peace, Social Media Ninjas

Social Media Strategery

Oh, you were the Social Media Director for a political campaign? You’re just doing what’s expected. You’re one of many. Social media specialists are the new normal. Congratulations – so were the other 30 people who interviewed for this position. What else have you done? What other skills do you have?