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7 Powerful Considerations For A Successful Marketing Campaign

The Social Media Hat

Whether you’re launching a new product, or getting ready for an annual sale, you’re about to create a Marketing Campaign. And of course we want that campaign to be a success. From 2014 – 2018, I was Chief Marketing Officer for a global company serving entrepreneurs.

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Results From Traffic Campaigns?

Jon Loomer

Traffic campaigns ALMOST never work. I’m not alone in that I discourage advertisers from using traffic campaigns. His traffic campaign actually generated a high number of purchases and an amazing ROAS. My theory is that if you have an ad with an amazing offer or social proof, it can override the weaknesses of a traffic campaign.

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Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. But that was only phase #1 of the campaign.

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It’s Easy to Create Campaigns Now

Jon Loomer

It’s easy to create campaigns now. Yes, the process of creating a campaign has never been easier. It may be easy to create the campaign and ad set now, but that’s because all of the focus is on the ad. Just because the mechanics of campaign creation are easy now doesn’t mean that it’s easy to get good advertising results.

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Value Optimization for Advantage+ Shopping Campaigns

Jon Loomer

Let’s go… Advantage+ Shopping Optimization Default When you create an Advantage+ Shopping Campaign, the default performance goal is “Maximize number of conversions.” While this option is new to Advantage+ Shopping, it’s not new to Sales campaigns. What do you think? Let me know in the comments below!

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Advantage Campaign Budget Best Practices

Jon Loomer

Advantage Campaign Budget (formerly Campaign Budget Optimization or CBO) is an option when you create a Meta ads campaign. In this post, we’ll explore: How Advantage Campaign Budget works Eligibility requirements How to set it up Ad set spend limits Best practices When you should use it There’s lots to cover here.

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Audience Controls for Advantage+ Shopping Campaigns

Jon Loomer

Advantage+ Shopping Campaigns offer advertisers powerful results using machine learning and special features. After reading this post, you’ll have a better idea of how targeting works with Advantage+ Shopping, how to use audience controls, and how this approach could be helpful for other types of campaigns in the future.

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