Social and Logical

article thumbnail

What Went Wrong With the Digital Death Campaign

Social and Logical

Yesterday, I wrote a post about the celebrity Digital Death campaign that was intended to raise money for AIDS relief in India and Africa. The main site for the Digital Death campaign is Buylife.org. It’s natural for people to want to know how long it will take for a campaign to accomplish it’s goals.

Campaign 170
article thumbnail

Digital Deaths For World Aids Day

Social and Logical

According to PR Junkie, the campaign brought in less than $200,000 during the first week. Alan Pearcy who wrote the post had this to say: Amid the current social media frenzy, it’s completely unfathomable to think how wrong this campaign went–just terribly, terribly wrong. See the full article here. Nauseatingly wrong.

Campaign 186
article thumbnail

Tool versus Solutions- An Illustration

Social and Logical

Back in February, I wrote about a company called Threadless as an example of a social media campaign to learn from. And if you follow my tweets, you will also learn about other successful campaigns. They harness the power of collaboration with their customers to create products that sell.

Tools 150
article thumbnail

The Art of Being Personal While Sticking To Business Objectives

Social and Logical

How do we take the fun, carefree, connected, engaged online social personality and channel it into brand campaigns? Having the right frame of mind every as you work on a campaign might sound frivolous to most people. The challenge is tapping into this state to create quality business campaigns. A Frame of Mind for Social Media.

Campaign 150
article thumbnail

How To Come Up With Great Content Ideas

Social and Logical

Great social media campaigns provide quality and engaging experiences for audiences on an ongoing basis. For now, let’s just focus on your campaign. Use the tips in the above to create new material for your campaign. Practice what you preach and use these insights in your own campaign. Brainstorming.

Content 150
article thumbnail

Who Knew Paper Towels Could Be This Fun? « Social and Logical

Social and Logical

This is part of Bounty’s campaign, “2,000,000 Views To Help Clean Schools.&# The fact that I decided to write a post about Bounty’s Paper Towel Gang shows that yes indeed , paper towels can be a fun conversational topic.

Embedding 150
article thumbnail

What Does Psychology Have To Do With Social Media?

Social and Logical

There basic inquiries are very much relevant to online marketing campaigns. But applying academic research does not seem to be common practice. Basic Questions in Psychology. The area of psychology is divided into branches. Cognitive Psychology : How people solve problems, think, remember, forget and utilize language.