Small Business Mavericks

FEBRUARY 1, 2017

So what are some other ways you can judge whether you are getting a positive ROI from your social media campaigns? Mailing List Opt-in Rate – If you conduct a social media campaign and see a rise in the number of opt-ins to your mailing list, that’s a sure sign that you may be seeing a positive ROI.

ROI 70

ROI Social Media Campaign Engagement 70

Small Business Mavericks

MARCH 4, 2015

Nobody wants their email campaign to end up unseen and unopened. If they find it easier to put you in the spam folder than communicate what the problem is, that’s where your email campaign will end up. E-mail Marketing for Small Business CAN-SPAM Act e-mail email campaign mistakes Email Marketing spam'

Embedding 70

Embedding Newsletter Small Business Campaign 70

Small Business Mavericks

NOVEMBER 28, 2014

By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. If we do, will you be looking at video ads as part of your campaigns? Anybody who interacts with the ad by commenting, sharing, or liking it will be targeted with follow-up ads about their sales. Then again, they may not.

Video 137

Video Facebook Marketing Retail 137

Small Business Mavericks

JANUARY 15, 2016

Before you start your social media campaign, you should identify your primary objective. Driving your social media campaigns toward a sales-oriented posture can making measuring for ROI easier. Unless you can directly tie your increased revenues to your social media campaign, measuring ROI is difficult. There’s your ROI.

System 70

System Social Media ROI Retail 70

Small Business Mavericks

NOVEMBER 13, 2015

So what are some other ways you can judge whether you are getting a positive ROI from your social media campaigns? Mailing List Opt-in Rate – If you conduct a social media campaign and see a rise in the number of opt-ins to your mailing list, that’s a sure sign that you may be seeing a positive ROI.

ROI 70

ROI Social Media Campaign Engagement 70

Small Business Mavericks

JULY 24, 2014

So the airline’s ad campaign in Spanish-speaking countries was saying, “ Now, you can fly naked in __ Airlines” That ad campaign happened maybe twenty years ago, and the challenge of language and marketing has not changed. If anything, it’s more difficult today.

Airlines 98

Airlines Campaign Products Marketing 98

Small Business Mavericks

DECEMBER 21, 2011

That means now is a perfect time to blitz all the social media sites you use and to use email campaigns. Now is also a great time to do an email campaign. Email campaigns and social media sites are two of the easiest ways a small business owner can get customers in the door.

Sites 150

Sites Social Media Small Business Campaign 150

Small Business Mavericks

OCTOBER 2, 2014

In marketing, this happens when a PPC campaign is cherished despite results, or when a slogan is kept even when nobody but the boss likes it. ad campaigns. The more people there are, the more flexible a strategy needs to be in order to get everyone on your side. Strategy Must Be Secondary. customer satisfaction. business growth.

Strategy 127

Strategy Marketing Campaign SEO 127

Small Business Mavericks

JULY 29, 2013

That scale is tied to three key aspects of your AdWords campaign: Expected Click-Through Rate (CTR). Since your quality scores is based on three key factors noted above, you should spend some time analyzing your AdWords campaigns to see how you stack up. Google reports quality scores on a 1-10 numeric scale. Ad Relevance.

Adwords 111

Adwords Report Google Small Business 111

Small Business Mavericks

JANUARY 28, 2012

Engaging in a pay-per-click campaign is fine, and measuring traffic and conversions is always going to help with future planning, and perhaps even modifying your current campaigns. If your profitability is being compromised, then you need to either modify your marketing campaign or to look for alternative marketing methods.

Small Business 101

Small Business Metrics Analytics Campaign 101

Small Business Mavericks

JUNE 2, 2014

In regard to AdWords — here are my thoughts on that portion of the article: If you are going to run an AdWords campaign but not manage it properly, you should not be surprised that it does not work. eBay created a major AdWords campaign that was by all accounts completely spammy. Moral: don’t be spammy.

Adwords 93

Adwords Paid Search Small Business Google 93

Small Business Mavericks

JUNE 10, 2014

It’s very likely you do because the Absolut ad campaign consisted of variations on the same theme from 1981 until the summer of 2013 when they changed their methods to include more than just a beautiful picture. That’s almost a fifteen thousand percent increase during one campaign. Do you know what I’m talking about?

Analysis 87

Analysis Advertising Campaign Collaboration 87

Small Business Mavericks

NOVEMBER 3, 2014

Remarketing for Dynamic Search Ads (RDSA) — apply your remarketing audience list to a Dynamic Search Ad campaign to focus further. What remarketing does in the best scenarios is customize campaigns so that people get the messages they are interested in at the times they are ready to hear it.

Tips 111

Tips Small Business Campaign Engineering 111

Small Business Mavericks

MARCH 5, 2012

For that matter, how do you measure the success of an online social media campaign? An offline business finds it difficult to measure the success of a newspaper advertising campaign, however, an online business can very easily measure the success of a paid-per-click advertising campaign.

Small Business 101

Small Business Patterns Sports Statistics 101

Small Business Mavericks

JANUARY 6, 2014

Whether you are setting up a landing page for a social media campaign, a paid advertising campaign, or organic SEO, you need to make sure its No. 1 priority is converting visitors to sales.

Small Business 119

Small Business Newsletter Buy Campaign 119

Small Business Mavericks

MAY 6, 2015

The average content marketing campaign can deliver KPIs equal to or better than most native advertising campaigns, but there are distinct differences. native campaigns yield higher views, site traffic, and social engagement. native campaigns yield higher views, site traffic, and social engagement. Content or Native?

Research 70

Research Advertising Content ROI 70

Small Business Mavericks

NOVEMBER 5, 2013

When you do undergo a reputation management campaign, don’t just litter the search results with a bunch of spammy content in an attempt to outrank the negative mentions. A simple link building campaign could drive some of those results higher in the search results to overtake the negative results.

Reputation 117

Reputation Campaign Strategy Issues 117

Small Business Mavericks

MAY 13, 2011

Once you’ve got your list, start a link building campaign for those keywords (write articles, guest blog posts, and use social media to promote them). Your link building campaign should focus on achieving high value anchor text links for the specific keywords that you are targeting.

How To 168

How To ROI Campaign Analytics 168

Small Business Mavericks

JANUARY 8, 2012

That is what small businesses need to do with their online marketing campaigns. Since you are already thinking of new advertising campaigns for this year, think about how often you can afford to place ads all over the internet and especially social network sites. Yes, they are annoying to us. It’s sort of like brainwashing.

Small Business 142

Small Business Advertising Campaign Social Networking 142

Small Business Mavericks

NOVEMBER 21, 2013

Social networks were compared to ad exchanges, networks, video networks, and mobile campaigns. Before you start any social media campaign, make sure your landing page is optimized and ready to convert. I can’t vouch for how reliable this study is, but it does look fairly interesting.

Social Networking 101

Social Networking Study Metrics Campaign 101

Small Business Mavericks

SEPTEMBER 18, 2013

They are out there right now conducting their own marketing campaigns. Conduct a thorough research campaign and be sure to get as much actionable information as possible before you start marketing. Competitor research – Your competition is not going to wait around for you to get your marketing in order.

Research 101

Research Types Forums Small Business 101

Small Business Mavericks

SEPTEMBER 26, 2013

You can use this information to plan your keyword SEO campaigns and to judge the value of your keywords for searchers. Combined with other data tools, you should still be able to make fair judgments about the effectiveness of your SEO campaigns. Is this information perfect? Is it usable?

SEO 101

SEO Small Business Consultant Analytics 101

Small Business Mavericks

JULY 13, 2012

In fact, chance are, you haven’t been hit with a negative SEO campaign at all. Ask your team if anyone has conducted a link building campaign or done something different in the last couple of months. How Common Is Malicious Link Building? Honestly, while negative SEO happens, it’s not that common. Then who was it?

SEO 107

SEO Campaign Engineering Team 107

Small Business Mavericks

MAY 19, 2014

PPC Hero suggests a display campaign audit looking at placements, reach & frequency, and targeting. Without a regular assessment of what is working, you can waste a lot of time and money on a failing campaign trying to keep it alive. Intermediate Tasks. More Advanced Stuff.

CPA 98

CPA Small Business Analysis Campaign 98

Small Business Mavericks

FEBRUARY 29, 2012

There are many small business owners who complain of failed marketing campaigns (and coupons are again a good example here). In reality, the campaign may have been well thought out in marketing terms, the failure coming from the lack of any SEO involvement. There is a simple approach to take when it comes to online marketing and SEO.

SEO 105

SEO Press Release Marketing Small Business 105

Small Business Mavericks

MARCH 20, 2012

When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop. When preparing any advertising campaign, your focus should be on targeting the right audience. Banners are not big converters, social media can be time consuming, and paid search expensive.

Small Business 101

Small Business Paid Search Compete Advertising 101

Small Business Mavericks

FEBRUARY 5, 2012

You have a choice, you can work on the periphery of your business, managing a website, keywords, content, marketing including a social media marketing campaign, and perhaps even a PPC campaign as well – and we haven’t touched on the business side of things, the stock control, money management and growth of a business.

Small Business 107

Small Business SEO Price Compete 107

Small Business Mavericks

SEPTEMBER 10, 2011

There are a number of reasons why you might want to hire a professional social media team to handle your campaigns. Another reason to hire a professional firm for your social media campaigns is because they are the experts. First on the list is the time-intensive nature of social media marketing.

Social Media 124

Social Media How To Campaign Social Networking 124

Small Business Mavericks

AUGUST 16, 2011

The basic edition is free and offers standard features such as contact and campaign management. Salestrakr5 offers lead management, sales pipeline management, email campaign management, and many other features to help sales and marketing automate their processes.

Real Estate 161

Real Estate Small Business Aggregator Software 161

Small Business Mavericks

MARCH 17, 2015

Testing should be part of every PPC campaign because it allows you to tweak intelligently. As you develop campaigns and dedicated landing pages, keeping track of what works is a lot easier because you know who followed through on an action once they visited your site. It also makes sense to have a call to action on that page.

Paid Search 70

Paid Search Journal Small Business Campaign 70

Small Business Mavericks

APRIL 22, 2013

Let’s say you just kicked off a new social media campaign. By looking at your metrics in real time, you can see if your social media campaign is getting off to a good start. Another reason real time analytics is important is because you can track visitors and make changes to your marketing on the spot if you need to.

Analytics 93

Analytics Metrics Campaign Social Media 93

Small Business Mavericks

DECEMBER 16, 2015

They need to be able to think ahead, plan content around your promotional campaigns, and hold it all together. There are a lot of moving parts in any content marketing campaign. Place one member of the team in charge and let him or her manage the others as well as the process.

Skills 70

Skills Team Content Marketing 70

Small Business Mavericks

OCTOBER 9, 2012

You can have separate landing pages that target organic search results, PPC, and social media campaigns, but it’s better to target your landing pages for specific interests, then you can optimize those landing pages for each of your marketing campaigns.

Newsletter 110

Newsletter Campaign Buy Sites 110

Small Business Mavericks

AUGUST 3, 2011

They weren’t so much concerned with the coveted ROI on advertising campaigns as they were with branding themselves and achieving top-of-mind awareness. You can figure out which price point per click will yield the greatest ROI on your advertising efforts or you can try to own the advertising space with a PPC branding campaign.

Brands 93

Brands ROI Advertising Price 93

Small Business Mavericks

MAY 16, 2012

If you are looking to see how a coordinated social media marketing campaigns looks, then there is probably none better than that put together by Ikea. The famous flat pack furniture specialists have created a campaign that combines the power of e-mail marketing, the use of a specialty micro-site, Pinterest and Facebook.

Social Media 107

Social Media Marketing Newsletter Loyalty 107

Small Business Mavericks

FEBRUARY 21, 2013

When you start a new marketing campaign – whether it be search engine optimization, social media marketing, paid advertising, or something else – analytics helps you determine whether your marketing efforts are delivering results. ” It’s an old marketing truth that is still relevant. Analytics measures results.

Analytics 93

Analytics SEO ROI Small Business 93

Small Business Mavericks

APRIL 30, 2012

Social media is everywhere and it can often be a little daunting when for a small business owner about to engage in a social media marketing campaign. Before even engaging on a social media marketing campaign, you should first identify where your potential customers are.

Platform 110

Platform Social Media Forums MySpace 110