Jeff Esposito

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Vistaprint enters branded campaign space

Jeff Esposito

I know a lot of folks who worked on the campaign and think that it came out pretty good. Below is the 60-second spot that hit airways earlier this week. Get the drift of the story? Want to see more? Well then, check out the full-length video below. What say you Internets subscribers and visitors?

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Vistaprint enters branded campaign space

Jeff Esposito

I know a lot of folks who worked on the campaign and think that it came out pretty good. Below is the 60-second spot that hit airways earlier this week. Get the drift of the story? Want to see more? Well then, check out the full-length video below. What say you Internets subscribers and visitors?

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Support my 2011 Movember campaign

Jeff Esposito

It is that time of year again, you know, the one where grown men grow the elusive mustachio in an effort to raise awareness and fight mens’ cancers. What is this awesomeness you ask? One word, Movember.

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Five for Friday

Jeff Esposito

Eleven Reasons Domino’s Turnaround Campaign Worked – let’s face it, at the end of the day I love seeing good campaigns get the light they deserve. The side effects and cancer risk is huge so big ups to the CDC for this campaign. This post calls that out in some lovely terms. Image - 2CHIN.

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Cancer Fighting Sock Monkeys

Jeff Esposito

Below are some more thoughts on the campaign. Unfortunately, her mother did not beat cancer, but she did give Jennifer the strength and inspiration to start Sock Monkeys Against Cancer. I encourage you to visit the site and learn more and potentially give some money to the charity.

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Is there such thing as free beer?

Jeff Esposito

While the promotion may sound cool on the notion of free beer, it is also part of a campaign to extend local awareness of the brand so that they can build a brewery to brew the tasty lager in Providence. I also was a fan of the brand before winning a case of beer in this promotion, but that was not what impressed me with the campaign.

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Is cult status better than viral?

Jeff Esposito

We always look at the shiny object and tend to over-glorify a campaign that went “viral.” ” One thing we tend to neglect are companies that have surpassed viral and went more cultish – think Apple.

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