Janet Fouts

AUGUST 13, 2011

A 2010 report from Econsultancy found that over 80% of marketers are planning to spend more on social media this year, but only a quarter will focus their campaigns in more than one country. Whilst these channels are undoubtedly very useful, there are also extremely popular social networks in other countries which should not be overlooked.

Social Media 134

Social Media LinkedIn Banking Social Networking 134

Janet Fouts

APRIL 24, 2013

Each level of the campaign needs to have messaging relative to where the prospect is in the campaign. Use a system to identify characteristics and buying patterns of your customers so you can fine tune content that fits their needs. What content is getting you the best results.

Marketing 134

Marketing Smart Phone FAQ Patterns 134

Janet Fouts

SEPTEMBER 27, 2010

WTMD raised over $10,000 through this campaign and a good following of fans to boot. and also the video “Shirtless Dancing Guy from my presentation, which I really do think demonstrates the goal of a good social media campaign. The station supplied pledge pages for bands entered and social media tools to connect with their fans.

Conference 132

Conference Social Media iPhone Strategy 132

Janet Fouts

JULY 7, 2014

Take Audi’s R8 campaign, #WantAnR8 which resulted in lots of drooling car buffs sharing their dream car as well as a lot of dealerships getting into the game and being retweeted. There are algorithms for creating fake people on @twitter – and for some reason, bacon comes up in their profiles a lot. A beautiful 2011 R8.

Hashtag 156

Hashtag Proposal Open Source Twitter 156

Janet Fouts

JUNE 14, 2011

We’re doing this for the social fundraising site Fundly , which has been used in some interesting campaigns: The American Red Cross saw a 15% increase in the number of donations and a 52% increase in donation amount when using Fundly for a recent campaign.

Virtual World 136

Virtual World Collaboration Education Curation 136

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. . “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! 38% of Millennials are bilingual.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

JULY 19, 2011

It has as much (or more) value to your business as the money and energy you put into your traditional marketing campaigns, and in the long run it will pay off in serendipitous ways you never could have seen coming. Social media is work. It’s good work. It’s important work. But not unless you do the work.

Social Media 123

Social Media Energy Authentication Engagement 123

Janet Fouts

FEBRUARY 4, 2012

Please help spread the word about the counter-campaign. While millions of people are watching the superbowl on Sunday, @KomenfortheCure has plans to use the tag #Supercure on Twitter during the event. The NFL is/was a major sponsor of Komen). Here’s a link to share ways to take action. Please share it with your friends. takebackthepink.

Attensity 126

Attensity Social Media Policies Sentiment 126

Janet Fouts

JANUARY 27, 2011

Klout has used their knowledge of influencers to leverage their Klout with programs like the much lauded Virgin America campaign. Klout is all about identifying influencers on particular topics through their social media presence.Want to know the most influential colleges on Twitter? or the top 10 food trucks ?

Klout 138

Klout Brands Social Media Postrank 138

Janet Fouts

JUNE 17, 2010

I was on a panel today at CFP entitled “ Privacy, Activism, & Social Networking: Protecting Privacy While Running a Media Campaign in 140 Characters or Less &# with Tamar Gubins, Deborah Pierce, David Roth and Danny O’Brien and I’ve been going round and round in my head about my own position on privacy online and looking at (..)

Privacy 130

Privacy Social Networking Aggregator Issues 130

Janet Fouts

NOVEMBER 7, 2017

There’s lot of good information here, as you’re planning your winter marketing campaigns. Take McDonalds #McDStories campaign, for example. The UPS Store UGC Campaign. They analyzed more than 5.7 billion messages sent and received between Q3 2016 and Q3 2017. Download and read the full report here to drill in deep.

UGC 87

UGC Report Social Media Nielsen 87

Janet Fouts

SEPTEMBER 5, 2012

You can create lead nurturing email campaigns that keep giving great information to your visitors and use those inbound marketing techniques to turn visitors into prospects and prospects into leads.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Janet Fouts

JULY 7, 2013

The new Google Enhanced Adword Campaigns automatically go live on all accounts July 22nd, and this is going to be a very powerful ad platform in the right hands. Plan out how you are going to run your campaign and take some time right now to familiarize yourself with your best options. The most important thing? The more the merrier!

Adwords 135

Adwords Google Campaign Team 135

Janet Fouts

MARCH 21, 2014

According to this infographic from CraigConnects , the difference between one individual raising money on a crowdfunding site and that of an organized campaign is significant. Crowdfunding is definitely easier if you’re already in a social business mindset. and then get to work. Thanks Craig!

Social Networking 147

Social Networking Campaign Organization Sites 147

Janet Fouts

OCTOBER 31, 2011

Golly, we can hardly wait to see response to the new campaign featuring Australia’s top model with the tag line “Never let your lips go naked”… Had they not pulled the comments down it might have all blown over with a simple heart felt apology for any offense.

Social Media 128

Social Media Blogger Video Comments 128

Janet Fouts

NOVEMBER 12, 2010

and uses the beer company Molson as an example of a company dominating their niche with a show of generosity in campaigns like this one. Shel defines it as “Generosity attached to a branding strategy.&# Social media generosity 101: Do you research new information in your niche?

Social Media 142

Social Media Paper.li Engagement Cost 142

Janet Fouts

JUNE 3, 2013

Creating a Facebook campaign to deal with a crisis that started on Twitter is not going to be nearly as effective. Make sure you let them know you appreciate them. Get to the source. If the whole thing blew up on Twitter first, find the source and address them directly in a positive manner. Don’t feed the trolls!

Social Media 176

Social Media Construction Reputation Patterns 176

Janet Fouts

AUGUST 10, 2011

Whole Foods teamed up with Halal food brand Saffron Road to promote targeted products on their web site as well as some giveaways of coupons and gift certificates on their web site in their first Ramadan marketing campaign. for a campaign they never cancelled.). So far so good right? Good so far. Then the story started to turn.

Social Media Management 119

Social Media Management Social Media Upcoming Campaign 119

Janet Fouts

MARCH 22, 2018

Then, Cambridge Analytica sold that data to various entities, including the GOP and the Trump campaign. Back in 2014 it was perfectly legal for them to do this , and even within the terms of use for Facebook. Here’s more on that.

Facebook 46

Facebook API Data Privacy 46