Direct Marketing Observations

FEBRUARY 25, 2010

Created a major SEO campaign that optimized complete site for hundreds of keywords all of which now rank organically on first 3 pages of Google. Created a Flickr campaign to optimize their thousands of images and to contribute to Universal search results.

Wiki 170

Wiki Consultant SEO Flickr 170

Direct Marketing Observations

JANUARY 11, 2010

This approach turned everyone into strategists, albeit for the betterment of campaigns. Campaigns are how agencies are oriented, client teams organized by geography then charged with the next big idea to WOW consumers.

Social Media 100

Social Media Compete Tweetdeck Small Business 100

Direct Marketing Observations

JULY 8, 2010

Fast Company started this campaign with a simple question – who are the most influential people online right now? Plenty, it reminds me of the Skittles web campaign about a year and a half ago. David Binkowski. But, online influencers and interested bystanders alike are asking, who cares? Lessons learned?

Influencer 138

Influencer Project Meme Metrics 138

Direct Marketing Observations

FEBRUARY 2, 2010

By this, I refer to the typical order of developing product, inserting the supply chain, managing distribution, creating point of sale campaigns and attracting consumers. Consider, today’s business models are developed with layers of hierarchy and managed very linearly.

Social Media 131

Social Media Sentiment Research Process 131

Direct Marketing Observations

MARCH 18, 2015

If you are seriously managing a social media campaign, then you may be looking at CTR’s to a specifically tailored page to grab data, to allow downloads, signups and registrations; stuff that actually moves the needle. Yes they are soft metrics, but they still do matter. They may even be part of your KPI’s.

Social Media 100

Social Media Marketing Discount Engagement 100

Direct Marketing Observations

MAY 28, 2010

Create new business opportunities or leads through landing pages and targeted email campaigns supported by social media. Increase awareness of and interaction with a company’s brand through brand mentions and participation in social networks. Create a community for customers and fans. Create listening posts.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

NOVEMBER 4, 2011

So it was assumed that a) Starbucks had mastered “social media” and b) Their “campaign” was successful because of their explosive growth in followers. Look at a Starbucks , who became early on, the darlings of social media and engagement because of the fact they grew to a million Twitter followers rather quickly.

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

MARCH 5, 2010

So the awareness campaign work I’ve done for this client over the last 3 months is now starting to show up all over the search engines. It shows up in the work done to stem and drive down negative press for the sake of reputation management. It shows up and it shows up high if you know what you were doing. And I know what I am doing.

Social Media 131

Social Media Reputation Social Networking SEO 131

Direct Marketing Observations

SEPTEMBER 29, 2015

What you’re looking for are people that have worked on projects and campaigns from beginning, middle and end. Can you manage the recruitment, hiring, retention, and professional development of a social media team? Do you know what to look for? They know what to measure and they know what success looks like.

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

APRIL 13, 2010

So back to the question, How do you manage the effectiveness of your campaign? What’s missing are the actual use cases, the tools that marketers need to track, analyze and report campaigns. Q1: What type of planning should go into your social media campaigns? The current SMMS solutions are tools. What is your process?

Social Media 178

Social Media Sentiment Comparison System 178

Direct Marketing Observations

APRIL 13, 2012

Vizu which partnered with DIGIDAY on the survey defines brand lift as the following: Brand Lift is defined as the percentage increase in the primary marketing objective of a brand advertising campaign. But does that definition correlate to digital correctly? Marketers consider it to be the one worthy metric.

Brands 166

Brands Metrics Survey Advertising 166

Direct Marketing Observations

DECEMBER 3, 2010

13) Not only was the Old Spice social media campaign the big wow for me in 2010, I thought this was pretty fun too. # is my Social Media Strategy is hilarious if not for the fact it’s very very accurate. What is the uncommon? Common sense silly. The Old Spice Voicemail Generator.

Sites 235

Sites Social Media Tools Storify 235

Direct Marketing Observations

JANUARY 25, 2019

You know, the one in which the political consulting firm connected to the Trump campaign, harvested the sensitive data of nearly 87 million Facebook users without their explicit permission, and then did something with it; but you’re not sure what “it” is. That’s a legit reason.

Facebook 170

Facebook Social Networking MySpace Comparison 170