Print Campaign vs. Social Media
Direct Marketing Observations
MAY 26, 2010
So which would you do? Is it still the most effective way to reach your audience?
Direct Marketing Observations
MAY 26, 2010
So which would you do? Is it still the most effective way to reach your audience?
Direct Marketing Observations
OCTOBER 17, 2011
Let’s make sure that we can add an element of longevity to digital content that extends beyond the lifespan of the campaign. Let’s define the time frame of when we plan on measuring, and then add a soft metric component to that time frame so as to extend out that campaign.
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Direct Marketing Observations
AUGUST 24, 2011
There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. or starting blogger outreach campaigns ? For those of you with an agency background, social is now just a part of what one does when creating a campaign. Same with design.
Direct Marketing Observations
FEBRUARY 21, 2012
Consider this post in Gigaom, 3 accurate metrics for ROI on social media campaigns. Here is the opening sentence: Businesses are struggling with how to evaluate the effectiveness of their social media campaigns.
Direct Marketing Observations
NOVEMBER 20, 2013
That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks. Erich Joachimsthaler : They have done well by building on key drivers of social currency mainly conversation, advocacy and affiliation (#cakeface instagram, etc).
Direct Marketing Observations
SEPTEMBER 14, 2011
For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch. Stay high level and keep moving and yes I know it is the little things, but in this case, it’s about moving and being effective. There is creating search programs just for branding purposes.
Direct Marketing Observations
JULY 16, 2010
If you’ve been living in a digital cave then chances are you’ve been missing an amazing social media marketing awareness campaign being done by Old Spice this week. I loved this post 7 reasons social media agencies are like advertising agencies; 8 reasons they’re not by Rob Petersen. Fantastic insight.
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