Buzz Marketing for Technology

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Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.

Campaign 213
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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

A more efficient approach is to automate by integrating the prospect and lead data garnered from media campaigns and partners directly with your marketing automation system and/or your CRM. Close the Loop” to garner actionable insights that can be applied to optimize media campaigns and marketing programs.

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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Figure out what you are going to focus on and then consistently leverage those across numerous campaigns. Use dashboards structured by hashtag or more easily monitor and manage your campaigns.

Hashtag 269
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to. Brand Credibility.

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Social Data can Adds Years to a CMOs Tenure

Buzz Marketing for Technology

There is another reason, though, that points towards a justification of these short-tenures: marketing campaign failure. In other words, CMOs are often let go when large and important campaigns get lackluster results: a new product launch being flubbed, a rebranding project failing to deliver results, and so on.

Data 206
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Influencer Shminfluencer: The Truth Under the Covers

Buzz Marketing for Technology

You’re launching a new campaign and you want to find the most influential people to inform and to win over as advocates. Luckily, you are a Socially-aware CMO and you have the right answer: the little “i” influencer- those unsung folks who can help supercharge your brand and make your campaign a true success. Hey, I feel for you.

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. When you understand your audience, you can tailor the message and campaign to generate more fan attention.

Brands 275