Adam Sherk

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Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

This triggered me to change my strategy around traditional PR work and focus on ‘micro-PR’ campaigns. The practice of spending time and money on online, print or broadcast campaigns with big commitments and investments needs to change. Factor in not only what your competitors are doing, but what they have already done.

Startup 117
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How Much is a PR Professional Worth to a Startup?

Adam Sherk

But based on public reports the real life Chris Hughes did apparently make a valuable contribution to Facebook and he went on to do good work for the Barack Obama campaign and then found Jumo. See FastCompany and The New York Times for more on Hughes.].

Startup 146
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Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It

Adam Sherk

Meister’s communications team was honored by the Public Relations Society of America (PRSA) in 2010 for excellence in reputation management, and won two straight Silver SABRE Awards from the Holmes Report (2009 and 2010) for Best Arts, Entertainment or Media Campaign. (PHOENIX, Oct.

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JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.

Adam Sherk

Developed with RFI Studios (part of Ruder Finn), the campaign has been a great success. The challenge is how to keep that momentum going once the campaign is over. Facebook has some internal miscommunication where our rep didn’t tell others about this campaign– so these uninformed reps had jumped on us.

RFI 156
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25 Random Observations about #MozCon Speakers

Adam Sherk

Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor. Not everything will be directly relevant to what you do, but it’s good to take some time to step back, get new input from a variety of voices and then figure out how best to apply it all to your own success. How to Identify Your Own Top Trends.

SEO 148
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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

Imagine coming across Cooper Union in Manhattan and getting to read an article on Abraham Lincoln’s campaign speech there in 1860. With content in the NYT Article Archive dating back to 1851, there is a world of fascinating stories that could be shared. Not from a recent Wikipedia entry; from actual news coverage from that time.

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Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

I find this to be frustrating when measuring the twitter effectiveness of shortened links used for ongoing campaigns. Frank’s point about the click through inaccuracy from Twitter apps should be noted. Adam Sherk March 3, 2010 at 1:45 pm That’s a good point Frank, thanks.

Survey 193