Adam Cohen

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Down the Rabbit Hole: Super 8?s Complex Viral Campaign

Adam Cohen

What other complex marketing campaigns have you seen and liked? There is clearly a storyline to the content. What do you think of what you see here? Is it too complex to engage fans at a big enough level? Could this work for anything other than a movie premiere?

Wiki 219
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I Will Not Write About Old Spice

Adam Cohen

Already there are too many write-ups about the inspirational campaign from a social media perspective. I am not going to share how the social campaign is a brilliant extension of a series of creative and funny TV commercials. I’m going to keep telling myself, “Please don’t write about Old Spice.&#

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Professional Services at the Digital Crossroads

Adam Cohen

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. PR agencies are embracing the evolution of communication to online, unstructured and real-time content.

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Engaging the Right Audience on LinkedIn

Adam Cohen

If this is the case, brands can combine paid ads with shared status updates as part of a regional campaign, increasing the potential effectiveness of both. The criteria for Targeted Updates appears to be the same selection criteria for LinkedIn’s ad platform.

LinkedIn 239
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Professional Services at the Digital Crossroads

Adam Cohen

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. PR agencies are embracing the evolution of communication to online, unstructured and real-time content.

Flickr 100
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed. While we’re at it, how do our customers use social media vs. the mainstream population?

Research 265
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Engaging the Right Audience on LinkedIn

Adam Cohen

If this is the case, brands can combine paid ads with shared status updates as part of a regional campaign, increasing the potential effectiveness of both. The criteria for Targeted Updates appears to be the same selection criteria for LinkedIn’s ad platform.

LinkedIn 100