Campaign Related Topics 
Jon Loomer
MARCH 9, 2024
Here’s how to approach campaign construction in 2024… Things have changed , but people still approach this like it’s 2017. Limit the number of active campaigns. As a rule of thumb, create one campaign for each unique objective that is a priority. Limit the number of ad sets within those campaigns.
Jon Loomer
FEBRUARY 18, 2024
Traffic campaigns ALMOST never work. I’m not alone in that I discourage advertisers from using traffic campaigns. His traffic campaign actually generated a high number of purchases and an amazing ROAS. My theory is that if you have an ad with an amazing offer or social proof, it can override the weaknesses of a traffic campaign.
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The Social Media Hat
FEBRUARY 17, 2024
Whether you’re launching a new product, or getting ready for an annual sale, you’re about to create a Marketing Campaign. And of course we want that campaign to be a success. From 2014 – 2018, I was Chief Marketing Officer for a global company serving entrepreneurs.
Social Media Strategies Summit
AUGUST 10, 2023
To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. But that was only phase #1 of the campaign.
Jon Loomer
JANUARY 21, 2024
It’s easy to create campaigns now. Yes, the process of creating a campaign has never been easier. It may be easy to create the campaign and ad set now, but that’s because all of the focus is on the ad. Just because the mechanics of campaign creation are easy now doesn’t mean that it’s easy to get good advertising results.
Jon Loomer
SEPTEMBER 11, 2023
Advantage+ Shopping Campaigns have given e-commerce businesses a big boost. Advantage+ Shopping Campaigns have the primary scheduling in the ad set, too. Although, you could argue it’s technically in the campaign since the campaign and ad set creation is done in one step. How Would That Work?
Jon Loomer
JULY 4, 2023
Advantage+ Shopping Campaigns offer advertisers powerful results using machine learning and special features. After reading this post, you’ll have a better idea of how targeting works with Advantage+ Shopping, how to use audience controls, and how this approach could be helpful for other types of campaigns in the future.
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