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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Followerwonk from SEOmoz is a great tool for researching Twitter users. The Twitter bio search allows you to easily find and evaluate users in specific areas. Twitter is often the easiest social gateway to finding bloggers since people with a blog tend to be on Twitter too. BuzzStream. Followerwonk. Google+ Tools.

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Use both quantitative and qualitative competitive marketing analysis to glean actionable intelligence about the following key areas: Platforms: Does your competition stick to Facebook and Twitter, or are they using all social media networks equally? Further, SEO is an inherently competitive craft. Marketing Grader. Market Samurai.

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Prep work for your social media business presence

Socialmedia.biz

(Each account is different: You’ll want to post to Twitter more frequently than Facebook.) Posting too frequently can cause some customers to unfollow you; according to recent surveys by BuzzStream and Fractl, 15 percent of respondents they would unfollow a brand if it posts more than six times a day.

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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

Instead, focus on blogs with small and medium levels of influence (Twitter followers, blog subscribers, likes, +’s and so on). For instance, it should have an active Facebook page with a decent number of Likes, and the owner should have a respectable number of Followers on Twitter and/or G+, and/or have an active LinkedIn profile.

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How to Earn Extra Money Freelancing While Starting a Blog

ProBlogger

Depending on the niche you want to get in, ranking in search engines might be tough, and often requires strong SEO skills. At that time I had a lot of work, writing for other blogs and for mine but it was very helpful because I learned how to write for search engines (on-page SEO) and a ton about keyword research.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo!

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). These make great social updates for Twitter or LinkedIn. At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution.