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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

While it’s difficult to objectively measure the quality and effectiveness of someone else’s content marketing from the outside, the following factors can yield rich insights: Types of Content: Is your competitor blogging, or have they mastered a presence with an astoundingly broad mix of content, like webinars, eBooks , whitepapers, and Tumblr?

Analysis 106
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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., This started as a simple goal to publish a record of Google updates. In addition to Kelsey’s work, she often writes and speaks about content promotion for several highly regarded industry publishers. I acted as the project manager.

Strategy 149
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45 Marketing Tools to Consider for 2017

Razor Social

BuzzStream. BuzzStream is a great tool for tracking and managing your influencer outreach efforts. You can create email templates for outreach and track all communications through BuzzStream. You can then curate the content, include your commentary and publish to your own topic page. Create multiple keyword lists.

Tools 40
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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

In the B2B marketing world of the late 20th century, it was possible for independent industry experts, forward-thinking executives, and even marketers with an interesting point of view (those we’d collectively call “influencers” today) to get published in business and industry trade magazines.

B2B 318