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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Followerwonk from SEOmoz is a great tool for researching Twitter users. The Twitter bio search allows you to easily find and evaluate users in specific areas.

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Use both quantitative and qualitative competitive marketing analysis to glean actionable intelligence about the following key areas: Platforms: Does your competition stick to Facebook and Twitter, or are they using all social media networks equally? Quality: Are their blogs hastily published, or a thoughtful piece that’s worth sharing?

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15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

Have you taken the time to figure out what works, or are you publishing content and just hoping for the best? Buzzstream Founder Paul Mays recommended at Content Marketing World 13 that bloggers spend time “harvesting” – that is, asking for backlinks when their work is mentioned on other websites. Ask for What You Want.

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Social Media Outreach for Beginners

Sprout Social

Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. You might be quicker to respond to the official Nike Twitter account than someone claiming to work for Nike. What is Social Media Outreach? 4S23bzPh3e.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. Jonathan decided he had to spin into action. Answers Yahoo!

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An Introduction to Social Media for Business

Sprout Social

An easy way to do this is through Twitter Advanced Search. Twitter doesn’t allow you to save your searches, but you can do it in Sprout. The interesting thing about all of these is unlike Facebook, Twitter, Pinterest or Google+, they are mobile first. Then give them the solution. Then check the question box at the bottom.

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How to Earn Extra Money Freelancing While Starting a Blog

ProBlogger

It takes time, consistent publishing of great content, and unique smart ideas to make a blog take off. For SEO consultants: Buzzstream , SEMRush , AHrefs , SEOcockpit , Long Tail Pro. You can follow him on Facebook , Twitter or Google +. This is a guest contribution from Kevin Balcker.