Webbiquity SMM
DECEMBER 11, 2013
The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? But where does one begin?
Convince & Convert
JULY 17, 2015
But unfortunately, if you pick the wrong affiliates, this strategy can also be a huge waste of time and money. Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. When you sign content-focused publishers as affiliates, you automatically diversify your traffic.
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Writtent Blog
JULY 22, 2013
Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. If your marketing strategy isn’t driven by metrics, make the shift towards systemic review of your actions. Business Strategy.
Writtent Blog
SEPTEMBER 20, 2013
In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” Craft a careful strategy to gain notice from the big fish in your industry. Wait, what? Don’t Think International. Take What’s Yours.
Writtent Blog
NOVEMBER 4, 2013
Have you taken the time to figure out what works, or are you publishing content and just hoping for the best? There’s strategy, metrics, and then there’s closely-guarded blogging secrets that even many of the elite don’t know. Ask for What You Want.
Techipedia: Tamar Weinberg
SEPTEMBER 29, 2009
Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. Jonathan decided he had to spin into action.
Sprout Social
SEPTEMBER 19, 2016
Buzzstream. Buzzstream is an outreach tool that allows you to find and manage contacts. After a prospect agrees to publish your guest post, share your article or complete the agreed-upon goal, the process isn’t over. If you publish a new article five days a week don’t ask people to share each one.
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