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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing.

Strategy 226
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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. The difficulty of success means that competitive marketing analysis is more crucial than ever. Business Strategy.

Analysis 106
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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. Or as Marketo’s Maggie Jones who attended Content Marketing World 2013 puts it “1. Wait, what?

Content 72
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Prep work for your social media business presence

Socialmedia.biz

Posting too frequently can cause some customers to unfollow you; according to recent surveys by BuzzStream and Fractl, 15 percent of respondents they would unfollow a brand if it posts more than six times a day. If it isn’t feasible to post that frequently on various platforms, consider automating functions.

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How to Use Niche Publishers to Drive Revenue

Convince & Convert

Much like the stock market, you put your brand at risk any time the majority of your reach is concentrated in one channel. A Better Way to Use Affiliate Marketing. You’ll also find that working within a targeted market will greatly increase your ROI. Then, figure out whether it already has posts that reach your target market.

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15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

Marketing expert Ken Mueller recommends “luring readers in” by sharing excerpts of top-performing blogs on your homepage, and other heavily-trafficked pages on your site. For more insight on gurus’ efficiency methods, check out 13 Time-Saving Blogging Tips from the World’s Busiest Marketers. Ask for What You Want.

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How to Increase Your Twitter Impressions Organically

Sprout Social

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. A survey from Fractl and Buzzstream found the top reasons people unfollow brands on social media were: Too much self-promotion. For instance, the hashtag #smm is common in our industry because it’s an acronym for social media marketing.