Remove influence
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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. But the same general approach applies to any industry. Finding Bloggers and Influencers. Klout’s search functionality also lets you find influencers on specific topics. BuzzStream.

Blogger 196
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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Market Share: Are they capturing the majority of customers in your industry? Content: Is your competition heavily promoting their own content offers and articles, or giving equal share to other content creators in the industry? Is their customer base growing? Channels of Distribution: Do they have a blog ? Email Marketing.

Analysis 106
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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. Craft a careful strategy to gain notice from the big fish in your industry. How do they do it?

Content 72
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Social Media Outreach for Beginners

Sprout Social

Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Find people that are likely to be interested in your brand and industry, ideally influencers with their own following. To get started, open the Influencer tab in Buzzsumo. You can search for influencers by topic or keyword.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

This varies by industry, but in our industry we find we need to update our “big” content pieces every 2-3 years. In addition to Kelsey’s work, she often writes and speaks about content promotion for several highly regarded industry publishers. Matthew Gratt leads BuzzStream’s marketing and growth initiatives.

Strategy 150
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45 Marketing Tools to Consider for 2017

Razor Social

In just two years, marketing automation has grown from being a $500 million industry to a $1.2 Feedly is an excellent tool that allows you to collect and read content from all your favorite industry blogs or news sites in one place. BuzzStream. Influencer Marketing. Let’s look at some numbers. billion one.

Tools 40