article thumbnail

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. Retargeting on Display or Facebook – If you have a retargeting list, you can advertise your content to it inexpensively on AdRoll, or through Google Retargeting.

article thumbnail

3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Follow him on Twitter and Google+. Let’s take an idea that started as a simple, small project: The Google Algorithm Change History. This started as a simple goal to publish a record of Google updates. Imagine a campaign that delivered content across your browser, television, and Google Glass.

Strategy 150