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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Google+ Tools. Twitter is often the easiest social gateway to finding bloggers since people with a blog tend to be on Twitter too. But Google+ is a decent method as well, since Google Authorship participation results in people adding links to their blogs and sites they contribute to on their profile. Google Blog Search.

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Social Media Outreach for Beginners

Sprout Social

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. What is Social Media Outreach? Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Should You Use a Business or Personal Account?

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An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

The number of Google searches for the phrase have increased 400% since January 2011. The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. This was post #3 of Content Marketing Week on Webbiquity. #1:

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Focus on Metrics: Do you know which social media platform your customers are coming from? Are they on social media? Social Integration: Are social media follow buttons included on site pages? Social Media. Repeat What Works: Did emailing an eBook result in hundreds of new leads?

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15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

You don’t need to learn color theory or invest in complex programs, but gaining the proficiency to add text overlays and logos to your photos can significantly improve your content’s performance on visually-oriented social media networks like Pinterest, Facebook, and Google+. Use Excerpts Throughout Your Website.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

If you are going down the free route, use Google Blog Search, Technorati, and blogrolls to find relevant blogs. BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. Would you really want to become another Lois Whitman ?