How to Promote Your Content Across Owned, Earned, and Paid Media
Convince & Convert
JUNE 12, 2013
While it’s become a something of a buzzword, thinking about your content promotion plan in the ‘Paid-Earned-Owned’ matrix is a useful cognitive pattern. At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. The Altimeter Group Converged Media Model.
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