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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Strategy 226
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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

While you’ll likely never know the exact contents of your competitor’s business plan, you can compile as much intelligence possible about how they do business through competitive marketing analysis. Advertising and Campaign Themes: What topics, trends, and concepts are they actively targeting in content marketing ? Content Marketing.

Analysis 106
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15 Blogging Secrets Even Gurus Would Be Surprised to Know

Writtent Blog

Have you taken the time to figure out what works, or are you publishing content and just hoping for the best? From adjusting the way you cite your sources in your content to carefully auditing your technology, we’ve compiled a list of blogging secrets that could revolutionize your work: 1. Creating content takes lots and lots of time.

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Social Media Outreach for Beginners

Sprout Social

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Buzzstream. Keep it Private.

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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

What most people don’t realize is that it’s almost as easy to go wrong with guest posting as it is with any other content marketing technique. It’s also now evident that Google has no love for low-quality sites and inbound links from them. Check content quality. Spend five minutes reading through the website’s content.

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An Introduction to Social Media for Business

Sprout Social

It’s used as a way to build brand awareness, fuel content marketing and other important aspects that aren’t as measurable as what small businesses on social media are used to. The old ways of finding out information about consumers aren’t as effective today. Luckily there are easier ways to get the information.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

“Big Content”, also known as content that requires significant time and resources, is all the rage today. from fun, long-term content creations to powerful projects that really drive business? Cyrus Shepard is Senior Content Astonaut for Moz. Follow him on Twitter and Google+.

Strategy 150