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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

You can also sort and analyze your own followers to get a better understanding of the potential contact points you already have, or take a look at competing brands. BuzzStream. BuzzStream offers nice functionality in this area. So that’s a good group of tools to get you started. The basic functions are free.

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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” Wait, what? Unfortunately, quality web copywriting just isn’t as novel as it used to be. Don’t Think International. Take What’s Yours.

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An Introduction to Social Media for Business

Sprout Social

Social media allows smaller companies to compete against some of the larger businesses to reach more customers. The lower barrier to entry make it possible for any business to compete. In order to compete, businesses can’t afford to be inactive on social media. 89% of 18-29 year-olds are active on social media.