Webbiquity SMM
DECEMBER 11, 2013
The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? But where does one begin?
Writtent Blog
JULY 22, 2013
Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. If your marketing strategy isn’t driven by metrics, make the shift towards systemic review of your actions. Business Strategy.
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Socialmedia.biz
APRIL 18, 2016
You need to ensure you have the clarity, assets and strategy essential to cultivate a successful social media presence if you want to make social media work for your business. 1 It’s crucial to build a social media strategy that works for your brand. 1 It’s crucial to build a social media strategy that works for your brand.
Writtent Blog
SEPTEMBER 20, 2013
In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” It’s getting their hands on content which can differentiate, connect with consumers, and help their company meet strategic goals.
Sprout Social
SEPTEMBER 19, 2016
An advantage of using your brand profiles for social media outreach is it seems more official, particularly if your company is well known. If someone from your team is doing the outreach, make sure it’s someone that’s clearly associated with your company. Buzzstream. Instead of being contacted by Widgets Inc.,
Techipedia: Tamar Weinberg
SEPTEMBER 29, 2009
With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate.
Convince & Convert
OCTOBER 22, 2013
I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Our process at Moz isn’t much different than most companies. Where should companies new to big content focus? Can I choose all of them?
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