Writtent Blog

JULY 22, 2013

Historically, companies of all sizes have relied heavily on SWOT for competitive marketing analysis, an acronym which stands for strengths, weaknesses, opportunities, and threats. While fast food chains Chipotle and Qdoba offer a similar product, Chipotle has effectively positioned themselves as an eco-friendly company. Social Media.

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Analysis BuzzStream Marketing SEO 106

Writtent Blog

SEPTEMBER 20, 2013

In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” It’s getting their hands on content which can differentiate, connect with consumers, and help their company meet strategic goals.

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ProBlogger

FEBRUARY 10, 2013

Instead, focus on blogs with small and medium levels of influence (Twitter followers, blog subscribers, likes, +’s and so on). Contrary to what many believe, finding such guest posting opportunities does not have to involve hours of research. You will get refused, but it won’t hurt as much as being refused by an online influencer.

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Quantcast BuzzStream Reputation Google Reader 43

Convince & Convert

OCTOBER 22, 2013

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Our process at Moz isn’t much different than most companies. Where should companies new to big content focus? Can I choose all of them?

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Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists. Nothing markets itself.

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Razor Social

DECEMBER 21, 2016

It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small. Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. The Google keyword planner provides some good keyword research options.

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Webbiquity SMM

MARCH 11, 2013

Whether they use the WPO term or not, the authors here deal with a range of compelling questions related to optimizing visibility on the web today, such as: what is “influencer marketing” and why does it matter? Influencer Marketing – What it is, and Why YOU Need to be Doing it by The Daily SEO Blog.

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