Writtent Blog
JULY 22, 2013
Historically, companies of all sizes have relied heavily on SWOT for competitive marketing analysis, an acronym which stands for strengths, weaknesses, opportunities, and threats. Market Share: Are they capturing the majority of customers in your industry? What About SWOT Analysis? Is their customer base growing? Social Media.
Writtent Blog
SEPTEMBER 20, 2013
If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. You think your B2B company’s product or services are boring? How do they do it? Take What’s Yours.
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Sprout Social
SEPTEMBER 19, 2016
An advantage of using your brand profiles for social media outreach is it seems more official, particularly if your company is well known. If someone from your team is doing the outreach, make sure it’s someone that’s clearly associated with your company. Choose keywords related to your industry. 4S23bzPh3e.
Sprout Social
AUGUST 23, 2016
Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. 78% of companies now say they have dedicated social media teams.
Techipedia: Tamar Weinberg
SEPTEMBER 29, 2009
With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate. Let’s do it!
Convince & Convert
OCTOBER 22, 2013
I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Our process at Moz isn’t much different than most companies. Where should companies new to big content focus? Can I choose all of them?
Convince & Convert
JUNE 12, 2013
While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists. Nothing markets itself.
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