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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

”) and five guidelines (among them, “Review Your Data to Develop Great Content”). Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”) by GO Marketing.

Strategy 226
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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Our process at Moz isn’t much different than most companies. Where should companies new to big content focus? Can I choose all of them?

Strategy 150
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists. Nothing markets itself.

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45 Marketing Tools to Consider for 2017

Razor Social

It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small. Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. BuzzStream. Talkwalker Alerts. Google Keyword Planner.

Tools 40
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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

Curtis Hougland reports that “The average shopper in 2011 used an incredible 10.4 David Erickson (again) presents some interesting data on how SEO pros handle inbound marketing. by BuzzStream Blog. and is much more important) then lists 10 action steps to focus “on social media activities that have SEO impact.”

SEO 192
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500 Top-Tier Publishers Tell You What They Want from Content Marketers

ProBlogger

That’s why BuzzStream and Fractl collaborated to survey more than 500 publishers to find out how to break through the noise and improve your content promotion. In our survey we learned some of the assets publishers request most: 85% want raw data. 65% want data visualizations. Pitch Perfect Subject Lines. 19% want articles.

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101 Marketing Tools and Technology Tips for 2017

Razor Social

Agorapulse is an excellent management tool that supports a broad range of platforms with a lot of great functionality, including in-depth analytics, scheduling, and reporting. According to Emailmonday , roughly 49% of companies use some type of marketing automation, and this is an upward trend. Find a tool that suits your needs.

Tools 40