5 Advanced Lessons from Content Marketing World 2013
Writtent Blog
SEPTEMBER 20, 2013
In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” One of the most-lauded pieces of content at the show was Nike’s “The Girl Effect” campaign, shown below for inspiration: 2.
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