5 Advanced Lessons from Content Marketing World 2013
Writtent Blog
SEPTEMBER 20, 2013
One of the most-lauded pieces of content at the show was Nike’s “The Girl Effect” campaign, shown below for inspiration: 2. Think of traditional marketing campaigns – often, advertisers would work hard to get an idea just right, and then distribute it in mass quantities on billboards, print ads, radio, and television.
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