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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

One of the most-lauded pieces of content at the show was Nike’s “The Girl Effect” campaign, shown below for inspiration: 2. Think of traditional marketing campaigns – often, advertisers would work hard to get an idea just right, and then distribute it in mass quantities on billboards, print ads, radio, and television.

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Social Media Outreach for Beginners

Sprout Social

Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. The advantage of this approach is it makes your campaigns feel more personal. Are you launching a campaign to promote a blog post? Try to avoid setting your objectives too high for your first outreach campaign.

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An Introduction to Social Media for Business

Sprout Social

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Creative campaigns tend to generate a lot of attention and have a greater chance of going viral. All of this information lets you dig deeper into who your customers are and what they like/dislike.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

The Altimeter Group Converged Media Model. At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. If you do a lot of outreach to these smaller influencers, you may want to use a tool like BuzzStream to find these people and manage your process.

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101 Marketing Tools and Technology Tips for 2017

Razor Social

I targeted a very relevant group of followers on Twitter and sent a personalized DM. You can use a tool such as Audiense to run automated DM campaigns. This is a great tool to help you manage larger Facebook ad campaigns and get more value from them. Use UTM tracking on social media campaigns. Analyze your results.

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