BuzzStream Campaign Company ROI 
Writtent Blog
JULY 22, 2013
Historically, companies of all sizes have relied heavily on SWOT for competitive marketing analysis, an acronym which stands for strengths, weaknesses, opportunities, and threats. Advertising and Campaign Themes: What topics, trends, and concepts are they actively targeting in content marketing ? What About SWOT Analysis?
Sprout Social
AUGUST 23, 2016
Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. 78% of companies now say they have dedicated social media teams.
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Convince & Convert
OCTOBER 22, 2013
I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. How do you measure the ROI of your big content initiatives? Our process at Moz isn’t much different than most companies. Kelsey Libert.
Convince & Convert
JUNE 12, 2013
While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists. Nothing markets itself.
Razor Social
JANUARY 26, 2017
With the right tool, you’ll not only save time but also get better results over time and maximize your social media ROI. You can use a tool such as Audiense to run automated DM campaigns. This is a great tool to help you manage larger Facebook ad campaigns and get more value from them. Use UTM tracking on social media campaigns.
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