Writtent Blog

JULY 22, 2013

Historically, companies of all sizes have relied heavily on SWOT for competitive marketing analysis, an acronym which stands for strengths, weaknesses, opportunities, and threats. Market Share: Are they capturing the majority of customers in your industry? What About SWOT Analysis? Is their customer base growing? Social Media.

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Analysis BuzzStream Marketing SEO 106

Writtent Blog

SEPTEMBER 20, 2013

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. Is your company trying to attract buyers who speak more than one language, or live in more than one country?

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Content BuzzStream Marketing Sports 72

Sprout Social

SEPTEMBER 19, 2016

Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. The advantage of this approach is it makes your campaigns feel more personal. An advantage of using your brand profiles for social media outreach is it seems more official, particularly if your company is well known.

Social Media 40

Social Media BuzzStream Alltop Influencer 40

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. 78% of companies now say they have dedicated social media teams.

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Social Media Avatar Social Networking Compete 40

Convince & Convert

OCTOBER 22, 2013

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Our process at Moz isn’t much different than most companies. Where should companies new to big content focus? Can I choose all of them?

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Strategy Content BuzzStream Brands 150

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists. Nothing markets itself.

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BuzzStream Content Metadata Reddit 150

Razor Social

DECEMBER 21, 2016

In just two years, marketing automation has grown from being a $500 million industry to a $1.2 It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns.

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Tools BuzzStream Marketing Template 40