Webbiquity SMM

JUNE 25, 2012

Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Like a blog, each social media account is an appreciating asset.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

MARCH 22, 2018

If you’re blogging, or making videos on Youtube, make sure they’re all going on Facebook. Facebook allows you to sell through your own page, which means your audience doesn’t even have to leave Facebook in order to buy from you. Wherever you create content, make sure you’re sharing it on Facebook.

Tips 191

Tips Facebook B2B Review 191

Webbiquity SMM

MARCH 28, 2011

B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation. They rely on search and social media through the bulk of their buying process, and expect b2b vendors to be there.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

DECEMBER 11, 2013

Laura Patterson addresses the same topic as Tony does above, explaining how mapping content to the buying journey and customer lifecycle enables marketers to more strategically build out their content marketing editorial calendars. Experts outline key content marketing trends for 2014 by The Guardian.

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

MAY 23, 2011

While these other connections will never buy from you directly, they can certainly influence the marketing and direct business your way. Video / YouTube. Tactics (Primary). Blogging (a corporate blog is the center of most successful B2B social media programs). Tactics (Secondary).

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

APRIL 30, 2020

Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. The key to getting more clicks is having relevant followers who are prospects to buy your products or services. However, Instagram has some strong alternatives such as TikTok that are growing rapidly.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

JULY 23, 2013

If you’ve got a highly visual product, use Flickr and Pinterest; if you can make video part of the mix, set up a company channel on YouTube and Vimeo. Buying links is not only no longer an effective strategy, it is highly likely to get your site penalized. Purchased links.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

MAY 30, 2010

A bizarre collection of action figures the world probably doesn’t really need, but some people will buy regardless, such as the cast of the “Twilight&# movies, political action figures (including Sarah Palin, Joe the Plumber and BHO), the Katy Perry doll, and the “Jesus Action Figure and Cleaning Kit.&# Hard to Categorize.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

JUNE 20, 2011

With more than 80% of consumer purchases and 90% of b2b buying cycles now starting with search, this may be reason enough to embrace social media. YouTube reaches 36% of all business decision makers (more than 10 times the figure for Forbes.com). Your buyers are there, and they expect you to be there as well.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence. Integrate social media activities with your CRM system.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

MARCH 26, 2012

Frequent best-of honoree Janet Driscoll Miller lays out a three-stage process for making social and SEO work together, starting with claiming your company profile on the major social networks (at least Twitter, Facebook, LinkedIn, SlideShare and YouTube) and then connecting those accounts through a Google profile.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 21 Social Media Statistics. DashBurst ). Business 2 Community ). B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JUNE 14, 2011

Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • Buy his new book ! As technology and buying processes change, SEO evolves. 92% of b2b buying cycles start with search. No, SEO is still not dead yet.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Many include at least the most popular blogs as well. Integration with other applications.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

MAY 23, 2017

Their #TheNextFrontier series on YouTube< delves into aspects of the human brain, while campaigns like #Instawalk allowed influencers and fans to visit GE facilities and share their experiences on Instagram. Simplify your messaging: Video marketing. An interesting example is this Salesforce infographic on the state of wearable tech.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

AUGUST 28, 2012

YouTube Tips & Tactics. Set Up Your YouTube Channel for SEO Success by The YouMoz Blog. ” Social Media Jobs Salary Guide by Onward Search. Digital Smackdown: “digital dinosaurs vs. digital natives” by Forbes.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. In this must-read post for anyone in B2B marketing, Courtney Wiley reports that “the B2B buying process is fundamentally changing.&#

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 31, 2011

The author makes an intriguing case, but I’m not sure I buy it (particularly given that he follows over 1,300 people on Twitter). Debbie Hemley provides a highly creative A-Z list of practical tips for maximizing the business impact of your tweets, from Answers and Behind-the-Scenes info to utilizing YouTube and a Zippy Writing Style.

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

FEBRUARY 7, 2012

Also noted: • One in four Americans watches a YouTube video every day. • In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 13, 2015

how to set up a Facebook page for lead generation and methods for generating email leads through Facebook ), Twitter, LinkedIn, YouTube, Instagram, and Pinterest. 30+ Ways To Use YouTube Effectively by Small Business Trends. Debra Eckerling outlines a collection of helpful resources for generating leads through Facebook (e.g.,

Social Media 100

Social Media Marketing B2B ROI 100

Webbiquity SMM

JANUARY 10, 2011

Debbie Hemley offers “26 practical ways to use good content for your Facebook pages, everything from A to Z,&# literally–starting with Alltop and business updates and running all the way through YouTube and Zen. Highly creative AND useful! Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

SEPTEMBER 10, 2012

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. ” ‘Nuff said. Abby Bailey. AbbyBailey. Padmasree Warrior.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Deloitte University Press ). Brandpoint ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

MARCH 7, 2017

SumAll enables agencies and consultants to connect unlimited Facebook, Instagram, Twitter, LinkedIn, YouTube and Google Analytics accounts for their own accounts and client reporting. Keep track of your competitors’ strategies, to effectively plan and buy advertising more efficiently. Showcase reviews: MarketingLand.

Campaign 200

Campaign Tools Social Media Sample 200

Webbiquity SMM

AUGUST 5, 2013

The second-most popular tier includes YouTube, blogging and LinkedIn. As of January 2013, the five largest social networks based on active monthly users were: Facebook (1 billion), YouTube (800 million) and Google+ (343 million) followed by Twitter and LinkedIn with 200 million active monthly users each. State of Search ). Relevanza ).

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

NOVEMBER 6, 2013

And given that more than 90% of b2b buyers use online sources in their buying decisions, it’s vital to maximize web presence. Social signals are driven by links from Twitter, LinkedIn, Facebook, YouTube, Google+, and even Pinterest. Quality links also come from event sponsorships and industry association websites.

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

SEPTEMBER 8, 2010

adults say they give advice about purchases on social networking sites, only 17% say they seek out such advice when making buying decisions. Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. While 28% of U.S. Social media stats in video form.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

JANUARY 24, 2012

Jeff Bullas lists “50 synergistic social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience,” divided into six platform categories: blogging, Facebook, Twitter, YouTube, LinkedIn and Slideshare. Turn B2B Buying Into a Social Experience by iMedia Connection.

Social Media 190

Social Media Tips ROI Nielsen 190

Webbiquity SMM

AUGUST 16, 2010

HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Social media has dramatically altered the buying process as well as marketing practices. A collection of short summaries and links to a huge list of posts about Twitter, Facebook, YouTube, mobile marketing and business development. Got some time?

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

APRIL 12, 2016

For video content, will it be on YouTube, Vimeo, Facebook, your blog, or all of the above? Another consideration is “when” in the buying cycle is a specific piece of content important to a specific buyer? When: “When” questions can apply in a couple of different contexts.

Report 100

Report Strategy Content Marketing 100

Webbiquity SMM

APRIL 9, 2012

A users can post to his/her Facebook wall, send a Tweet, share photos to Flickr and TwitPic, upload a video to YouTube, post a blog entry and manage other social accounts all from a single login and tool. A free app for Apple iOS devices that enables users to manage multiple social media accounts at once.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

JUNE 6, 2011

’ | Another special tweet he sent 5/21 @ckburgess I can’t wait to get home from Afghanistan to buy his book, #WeFirst , and not just follow his twitter and blog. On May 22nd, Philip tweeted his talented, classical pianist son’s YouTube debut on his GatorKeys channel playing Kabalevsky Etude in A minor No.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.”

Statistics 219

Statistics Research Social Media B2B 219

Webbiquity SMM

APRIL 20, 2021

YouTube also has huge, under-utilized B2B potential. But marketers are justifiably concerned about marketing in the YouTube “neighborhood.” Which illustrates why many B2B brands view YouTube—like Twitter—as a less-than-ideal environment for sharing thought-leadership content.

B2B 222

B2B Social Media Vimeo Brands 222