How Nissan Micra Rode the Social Media Bandwagon
Waxing UnLyrical
JUNE 27, 2012
It took me just 24 hours to gather advice from my friends and family and decide which car to buy (unlike how my dad used to endlessly agonize over the same decision). And speaking of buying cars, Nissan Motor Company came up with a social media campaign to engage younger Indian drivers for the launch of its “Micra.”
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