Waxing UnLyrical

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How Nissan Micra Rode the Social Media Bandwagon

Waxing UnLyrical

It took me just 24 hours to gather advice from my friends and family and decide which car to buy (unlike how my dad used to endlessly agonize over the same decision). And speaking of buying cars, Nissan Motor Company came up with a social media campaign to engage younger Indian drivers for the launch of its “Micra.”

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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Dr. Swanson uses her blog and YouTube videos to address common questions parents ask, allowing her to focus more time on the unique medical issues of her patients during their office visit. News Health article. Benefits v. Overall physicians using social media have found the benefits outweigh the costs. Image: aeu04117 via Flickr, CC 2.0.

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The Motorola XOOM: A Revolutionary Tool

Waxing UnLyrical

I used the XOOM several times to show my kids at the Boys & Girls Clubs of West Central Missouri different videos on YouTube, impromptu discussion of how using Facebook and Twitter can be a part of a job, and that the Internet is more than just a place to find video games to play. But would you go out and buy one tomorrow?&#.

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#measurePR, Die Hard and Squirrels

Waxing UnLyrical

Perhaps it was relief that YouTube wasn’t really shutting down (I thought that was a pretty lame attempt at an April Fool’s joke, Gmail Blue was much better… but what do I know), perhaps it was giddiness at being done with one’s taxes (are you done with yours?) So, yes, it was a really fun chat. So far so good.

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Social Media: The Key to Transforming Doctor-Patient Communication [Redux]

Waxing UnLyrical

Dr. Swanson uses her blog and YouTube videos to address common questions parents ask, allowing her to focus more time on the unique medical issues of her patients during their office visit. News Health article. Benefits v. Overall physicians using social media have found the benefits outweigh the costs. Image: aeu04117 via Flickr, CC 2.0.

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Thank You, Fairy GoogleMother

Waxing UnLyrical

I wrote an article about the history of the Black Death , gave some advice about what to wear to metal festivals and posted some silly metal YouTube videos. People want to interview me, people want to collaborate, people want to buy ad space and design t-shirts and talk about some major, MAJOR business and who the hell ARE these people?

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Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems

Waxing UnLyrical

Just check out YouTube for proof! Here’s an example: supermarket chain A&P had to pay $102,000 in fines for failing to advertise the “no purchase necessary” method of entry for their giveaway as prominently as they’d advertised how people could enter by buying merchandise. Third parties upload stolen content all the time.