Buzz Marketing for Technology
OCTOBER 25, 2013
In fact, Hispanics are highly likely to leverage social, mobile and other online resources in their buying decisions, and in fact, are even bypassing the traditional PC-online route in exchange for the convenience of “always on, always connected” smartphones and tablets. Never stop testing and learning.
Buzz Marketing for Technology
JUNE 5, 2013
According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Try adding a YouTube channel to your social media arsenal. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website.
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Buzz Marketing for Technology
JULY 20, 2009
A very different web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. It will be the way to find things, buy things and experience things on the web. In fact I am beginning to see seeds of it happening right now!
Buzz Marketing for Technology
OCTOBER 28, 2008
Targeted ad insertion radically changes the medium – no longer by “slots†you buy an “audience†based on geographic, demographic, and viewing behavior segmentation. Like an eBay/Home Shopping Network channel or Americas Funniest Home Videos/YouTube edition??
Buzz Marketing for Technology
JULY 2, 2008
I'm not sure I buy this. Information Creation tools : Exps: Youtube, SlideShare, Flickr. Over 50% or organisations in the UK are still on Internet Explorer 6 and I've come across some that restrict javascript and all cookie. Why SHOULD I write one. How do I evaluate info from one. How do I use. Why/When do I use. Why is it important?
Buzz Marketing for Technology
OCTOBER 30, 2008
Moved past the banner ad quickly to get into “content generate share of voice†rather than buying eyeballs. Whopper Freakout – that spawned lots of parodies on YouTube – got a lot of hits and generated tons of traffic on the web. We love to see that stuff happen. What advice would you give a CMO if you met them in an elevator?
Buzz Marketing for Technology
JUNE 27, 2008
Buy My Book (download for free): Subscribe in a reader. My YouTube Channel. More places to find me Online. Me on Twitter. Me on Diigo. Me on Del.icio.us. My Visual CV. Subscribe to My Blog: Enter your email address: Delivered by FeedBurner. Categories. ideas and questions. (41). 2forTuesday. (17). Delicious. (3). Internet Safety. (2).
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