Ari Herzog

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Marketing Paper Towels: TV vs YouTube

Ari Herzog

Maybe you remember this 1972 TV commercial about Bounty paper towels: It’s cute and memorable and might spark you to buy a roll. Bounty realized the benefits of uploading a video to YouTube with the hopes it might go viral. If you’re a company coming out with a new product, would you rather make a TV ad or a YouTube ad?

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Introducing Spotify, the Musical Paradise

Ari Herzog

Watching music videos on YouTube would be great if only everyone made a video. It is rare for musicians and record labels to upload videos, so you are more likely to see a keyword match for a group of teenagers singing it — and YouTube doesn’t allow you to filter them out easily. But who buys songs to only listen once?

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8 Social Media Tips to Memorize Now

Ari Herzog

Commercials are your friends, because if they can get you to buy something in 30 seconds, then you can sell your prospective customers — those email addresses and Facebook users and blog readers — your message with the same salesman-like language in the same amount of time. Video is your friend.

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Why 2 Days Later is 2 Days Late

Ari Herzog

If someone’s talking about you on Twitter, Facebook, YouTube, Flickr, or any other social networking site and you’re ignorant or delinquent in response, do you want that stigma of non-response or late response attached to you? Why I wrote the above. Got a question or thought that this inspires?

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T-Mobile G2: My New Mobile Obsession

Ari Herzog

This works great for me, as I already live and breathe with GMail, Google Voice, Google Maps, and YouTube. I visited stores and felt different phones, but I really wanted a qwerty keyboard which is why I didn’t buy the iPhone; the G2 has a slide-out keyboard in addition to the screen keys.

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