Marketing Paper Towels: TV vs YouTube
Ari Herzog
JULY 14, 2010
Maybe you remember this 1972 TV commercial about Bounty paper towels: It’s cute and memorable and might spark you to buy a roll. Bounty realized the benefits of uploading a video to YouTube with the hopes it might go viral. If you’re a company coming out with a new product, would you rather make a TV ad or a YouTube ad?
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