Sherrilynne Starkie

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support. Consultants provide strategic advice to sales and human resources too. Social media is increasingly integrated with e-commerce.