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The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce. What Can You Do Now? In the meantime, don’t sit idle!

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Have You Been A Victim Of Grouponitude?

Jason Yormark

I’m as guilty as anyone for being sucked into the group buying frenzy. a negative or hostile state of mind in response to the use of a group buying deal. A Grouponitude encounter usually goes something like this: Store Owner: Welcome to Old Franny’s Widgets & Stuff! Hey, a deal is a deal.

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Why Share of Voice is a Useless PR Metric

Dave Fleet

But in PR we don’t buy coverage by the pound. Let’s say that our client is Widget co. Widget co has a 20% SOV and their nearest competitor has 30%. The following month Widget co is at 18% and their rival at 37%. You know which of their products is getting the thrust and in what markets. What action is needed?

Metrics 353
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Boosting Opt-Ins with Selz

Kikolani

Before we dive into numbers, let’s compare the two widgets I was using for opt-ins. Next is the Selz widget. Buy this on Selz. The difference in number of opt-ins I received using my standard opt-in box vs. the Selz widget is pretty dramatic. The Selz widget combats that. Why Selz Converted More Subscribers.

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How to Utilize Pinterest for Your Clothing Brand

Ignite Social Media

You can use that to your brand’s advantage with pins that link right to your product’s buy page. Shoppable content puts the product right on display and gives the consumer an easy one-click step to get the fashion piece they were looking to buy. Promote Your Pins. You created the pins, now promote them!

Brands 120
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Facebook Brings Ads To Your Timeline – Whether You Like It Or Not

SocMed Sean

think about it…when was the last time you actually looked at anything in that annoying ticker widget? Obviously, this concerns Facebook because part of their revenue stream is based on ad sales and if no one is looking at the ads, they’re certainly not clicking or buying.

Facebook 266
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How to Choose a Home Page Layout for Your WordPress Website

Kikolani

If it’s a one-product website, the home page will offer links to more details about the product such as features, comparison charts with competing products and/or buying options (i.e. It may be, if your theme uses widget zones, that you can have some sections with 3 columns, some sections with 2 columns and other parts only 1 column.

WordPress 146