Techipedia: Tamar Weinberg

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How to Buy a Website

Techipedia: Tamar Weinberg

Apart from a great how-to on starting up a site, it highlights the growing trend to buying websites rather than starting from scratch. By buying instead, you can get a proven website where you can focus on growing the site rather than getting than initial traction. Where to Buy. Work out a Valuation. It can be a tricky task.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Is that even professional?

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Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

I asked a big brand on Twitter for help and they gave me a canned response. A big US brand with over 100,000 Twitter followers has run into the problem that I tweeted about above. Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed.

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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

These are the people who take the time to read the company’s posts, and in spite of information overload and hyper-extended schedules, respond by clicking, “Liking,” or buying a company product. But it’s rare to see such fan love on Facebook and Twitter. or “Make sure you also follow us on Twitter!” Why is that? So thank them.

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How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

With the huge number of communication channels available including emails, websites, and iPhone apps plus the ever-increasing number of social media channels such as Twitter, LinkedIn, Facebook Google + and YouTube, it is no wonder that maintaining consistent branding has become somewhat of a challenge to the digital age marketer.

Brands 185
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How Social Media is a Lot Like Dating

Techipedia: Tamar Weinberg

It’s not fun on a date, and it certainly isn’t fun to listen to someone on Twitter only talk about themselves. Using Twitter and Facebook to promote a blog post is great, but make sure to mix it up with other news and topics as well. You don’t want to annoy the people in your Twitter stream or Facebook news feed. Like this post?

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

There’s a big difference between saying, “Join us on Twitter,” and saying, “Join us on Twitter and receive up to 50% exclusive savings.”. This ties back to #10: you want people to follow you on Twitter for deals, like you on Google+ for industry insight, etc. Sending auto-DMs on Twitter. No platform differentiation.