Social Media Strategery

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Sometimes Simplicity Leads to Big Innovation

Social Media Strategery

Dollar Shave Club was developed by a guy who was tired of buying razors from the drug store. It forces the company’s engineers to understand the end user—how they’re using the software, what they like about it, what they wish it had, etc. There have been many innovations with much more humble beginnings.

Startup 50
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Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

Out of everyone, shouldn’t the development team, at least, be the biggest advocates of the very software they’re implementing? The guys installing your organization’s blogging software don’t realize that the “Add a Picture&# button doesn’t work because they don’t have blogs. Notice anything?

Gov 2.0 117
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Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

This isn’t a new concept – do a Google search for social media leadership buy-in and you’ll come across thousands of articles and case studies all saying some variation of, “focus on the business objectives, not the tools.” ” For Enterprise 2.0 to be successful, we have to take it much further.

Yammer 132
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The Many Roles of an Internal Community Manager

Social Media Strategery

software , vendors and clients alike have come to realize that these communities don’t just magically appear. With the growing ubiquity of Enterprise 2.0 Help Desk – When the WYSIWYG editor on the blogs isn’t working right, guess who the users are going to call?

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I Didn’t Fail the Test, I Just Found 100 Ways to Do It Wrong

Social Media Strategery

He soon realized that he was spinning his wheels as others weren’t buying into his vision. Go Cheap – You get what you pay for, in terms of hardware, software, and people. Treat this as YOUR project – At first, Kevin thought of himself as the Head of All Things Social. Treat this as an IT project - In Enterprise 2.0

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Gov 2.0 – We Need to Get Past the Honeymoon Stage of Our Relationship

Social Media Strategery

Let’s start with the entire over-celebration of opensouce for opensource’s sake — merely so that the government can spend a bundle buying the consultant that comes with the “free&# software. You’re also right on about open source software – it’s not always the answer. The Whole. :

Gov 2.0 94
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Top Ten Quotes From BlogWorld 2008…thus far! | Social Media Strategery

Social Media Strategery

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Gov 2.0 56