Sherrilynne Starkie

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What is Earned Media?

Sherrilynne Starkie

Here a software company has published a research report using a hook that’s sure to interest reporters. Here a wearable tech product review that sure to convince the media outlet’s tech savvy audience of its value and maybe they’ll even buy it. Examples of Earned Media Success. FitbitVersa 2 Review.

Fashion 409
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How to make gorgeous ebooks

Sherrilynne Starkie

I use some great software that makes it easy to design gorgeous looking documents. After buying it and publishing two ebooks with it, I’m convinced of its usefulness and value. This one will focus on the tools that a PR pro uses to get the job done.). I love Designrr. eBooks for Content Marketing. Have a look.

eBook 207
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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

More often than not, clients didn’t buy it. That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. They still don’t.