Adam Sherk

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7 Conversion Rate Optimization Tips for Publishers

Adam Sherk

As the director of Visual Website Optimizer (A/B testing software) I have had the opportunity to observe hundreds of A/B tests by our (publisher) customers and analyze what works for them. The majority of the functionality of your site should not require a login (including buying a subscription!). Tips to increase content distribution.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

If we discard trend worlds like a pair of of shoes everyone seems to be buying, and we are constantly thinking up new ways to say things… new catch phrases that will just wind up on this list five years from now… what is ultimate the solution to our speak? Which do you prefer?