article thumbnail

Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

Paradoxically, sometimes the best way to implement social tools are to not refer to them as social tools. ” For Enterprise 2.0 to be successful, we have to take it much further. Looking back over the last five years there’s little question that “information sharing” has increased across the board and the Web 2.0

Yammer 132
article thumbnail

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. While certain aspects of social media have stabilized (e.g., How widely within an organization should social media tasks be distributed?