Waxing UnLyrical
MAY 20, 2012
But we’re talking about one of the most powerful cultural forces of the 21st century … and you can actually buy a piece of it. Sure, GM got off of there , but GM can afford TV block time and is hardly a surefire fit for general social media advertising. Facebook is buying like crazy. But it’s not buying garbage tech.
Waxing UnLyrical
SEPTEMBER 26, 2012
Traditionally this includes ads, SEO and direct marketing buys. While some assume the name connotates free media, in reality it often means the organization deploys agencies, PR and social media staff to garner earned media. Earned occurs where an customer, individual or media outlet mentions your brand in some form.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Waxing UnLyrical
AUGUST 10, 2016
For food and beverage companies, people will likely want to see what they’re consuming before they buy. On the surface, it looks like the latest social networks that focus on visual content – Instagram and Snapchat – can be harder to track. Visual content is highly measurable. On Snapchat, the content disappears.
Waxing UnLyrical
NOVEMBER 30, 2012
Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare.
Waxing UnLyrical
OCTOBER 6, 2011
When you dig even deeper into the demographics, it becomes obvious that a lot of the prime audiences for my dad’s business — the people most likely to buy used furniture in quantity — aren’t spending their time on Twitter. The moment you identify a particular social network as a potential place to reach your best audience, test the waters.
Waxing UnLyrical
AUGUST 8, 2019
Make sure, you include your location, contacts and business hours to help people in the vicinity to walk in to buy personally. Switching to a business account helps a lot because then the contact information like email and phone become clickable helping followers to contact you more easily.
Waxing UnLyrical
JULY 24, 2013
Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare.
Expert insights. Personalized for you.
263 
Let's personalize your content