Josh S Peters
JANUARY 9, 2013
The content created for branding and awareness is often what gets shared more since they are typically more engaging and designed to be interesting and shareable on social networks which can give them a bump in the search results. Branding and awareness is the entire premise of TV commercials and billboards. Facilitate R&D.
Josh S Peters
JANUARY 7, 2013
She’s relying on her own and other’s social networks. Before getting into how all 3 blend together to create what we’ve come to understand as the convergence of search and social we need to look at each part individually and what role they play. THE CONVERGENCE OF SEARCH AND SOCIAL.
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Josh S Peters
JANUARY 24, 2013
At the moment search and social is very heavily content focused. It’s what gets shared on social networks. It pretty much goes without saying that it’ll be the corner stone of most of your search and social initiatives. Content is what search engines read and rank.
Josh S Peters
FEBRUARY 22, 2013
My Facebook feed (a free service I use from time to time, which you may be aware allows me to maintain social contact with my friends – with, of course, a backdrop of adverts that I can choose not to click on…) has been awash with rampant anger regarding Instagram’s now aborted plan to sell your family album.
Josh S Peters
JANUARY 16, 2013
Some consider ZMOT the full convergence of search and social, but I feel like it’s just part of it. It defines the new set of actions that are taking place when consumers buy a product. But remember, even though these stats paint a nice little road map you’re still going to need to do a fair amount of research.
Josh S Peters
FEBRUARY 5, 2013
Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and determine what blogs they read, social networks they use, forums or wikis they use, etc. Talk to your front line employees, sales reps, and data collected from social listening tools to create content your customers want and need.
Josh S Peters
SEPTEMBER 18, 2009
Acquisition / Lead Generation – These types of campaigns are used to gather information (like email addresses, profiles, home addresses, etc) with the goal of winding up with a list of people who are most likely to buy from you. No CTA to buy anything or click on anything that injected you into a sales funnel.
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