Janet Fouts

FEBRUARY 12, 2014

Do they just walk up to someone at random on the street and say “Hi, my name is Jill and you’ve GOT to buy this product!” In these days of social media they Google and search social networks to find out more about a prospect before they even call them. No, they never do that.

Social Media 159

Social Media Social Networking Buy Project 159

Janet Fouts

DECEMBER 30, 2014

They’re not buying homes yet, they’re renting or living with parents. Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth. So let’s quit focusing on labels shall we?

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

NOVEMBER 29, 2010

Well, at least in social media circles anyway. Say you send me a friend request on a social network. Now granted, sometimes this is a two second decision, but taking the time makes all the difference in the quality of the conversations we have in our social networks. Here’s what I mean by that.

Social Networking 133

Social Networking Buy Social Media Conversation 133

Janet Fouts

MAY 29, 2011

Basically Empire Avenue is a community (and I use that term loosely here) where members buy and sell virtual shares in each other in the hopes of getting rich in currency of the site, called “eaves&#. If you want to increase your value you make your investors happy, interact a lot on your social networks and on the site and voila!

Influencer 136

Influencer Price Foursquare Buy 136

Janet Fouts

MARCH 16, 2014

Equally, if you expect it to stand alone without the support of the people in your social networks you may as well rent a billboard in the desert. A truly social business puts the community content ahead of their own and raises up the new thought leaders rather than trying to dominate the space with “Me, Me.

Content 145

Content Marketing Fashion Curation 145

Janet Fouts

OCTOBER 4, 2010

Tara Hunt calls it “ Whuffie “ Whatever it is, the better your social capital the more likely it is your followers will take action. That action could be a response, sharing with their network, donating to a cause, buying your book or product or translating your words into an action you never conceived of.

Social Capital 134

Social Capital Klout Social Networking Communities 134

Janet Fouts

DECEMBER 30, 2011

I follow almost 4,000 people on Twitter , over 1500 on Linkedin , and more on Facebook , Google+ , blogs , forums, a zillion social networks, wikis and more. People tell me 5-6 times a day that they can’t make time for social media. I tell clients to pick one network you like. Break it down. Turn off Twitter.

HootSuite 123

HootSuite Bookmarklet Microblogging Forums 123