Harp Interactive

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How to Craft Compelling Messages For Social Media Platforms

Harp Interactive

Writing effectively for online media and social networks is an evolving art. As print becomes redundant, social media emerges to fill the gap with its short form communication style that is meant to engage non-readers. Pick the most relevant platforms that cover your consumer spectrum. What language and keywords are they using?

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

There is no magic pill with one-tool-measure-all functionality yet and measurement is not esoteric like it would be, for say a PPC campaign, but social media experts can assemble a more or less effective group of measurement tools that best fits the business goals. Bit.ly : Tracks click through on links to 3rd party content.

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