Direct Marketing Observations
JUNE 18, 2010
The rub is, they want to enjoy all that socialness has to offer externally but are not as committed as they need to be internally. What level of buy-in and to what extent of buy-in internally do you need with social media in order to be successful externally? Which begs the question. Can you do one without the other?
Direct Marketing Observations
MAY 20, 2011
It’s sexy to say that the recent valuations of social networking companies and platforms is very similar to the dot com bubble valuations. Except, it was easy to see back then ( or is that now?) It’s community based and people based and not sales based. It’s community based and people based and not sales based.
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Direct Marketing Observations
JUNE 2, 2011
I was reading an article on MSNBC recently about Groupon and the tag line to the piece was the following: “When everything’s social, nothing is.&#. What happens when you have so many options to do something or buy something or say something or share something in social? social networks) then demand goes down right?
Direct Marketing Observations
FEBRUARY 25, 2011
I know it’s based on The notion of group buying shares and likes and tweets but still…Can we be that precise on the value of a share or a tweet? billion to advertise on social networking sites this year. Additionally, that growth in spending will bring social media ad dollars to 10.8% I don’t know.
Direct Marketing Observations
OCTOBER 3, 2011
Be it a utility like email, a social network like Facebook, or a site where we buy stuff like Amazon or sell stuff like Ebay, people who want to, neigh need to use that site, will figure out how to use that site, no matter how difficult is it. No matter how difficult it is.
Direct Marketing Observations
JANUARY 27, 2010
Because people keep buying them. Social media is no exception. We just have a different name for it, it’s called social media obsolescence. This extends to the social networks that we use. I’m always looking for the new tool. I’m looking for what I haven’t found yet, We all are.
Direct Marketing Observations
JANUARY 8, 2010
When defining the next big think, I am never surprised how much mobile, search and social continue to loom on the horizon. Three-quarters of Japanese social network users access the sites only from their mobile phones. Couple that with Google buying AdMob for $750 million and you can easily see where this is all heading.
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