Sherrilynne Starkie

DECEMBER 6, 2017

And they need be bona fide social media and inbound marketing experts. Facebook Blueprint certification demonstrates advanced knowledge of advertising buying and planning and Twitter Flight School demonstrates mastery over Twitter advertising campaigns. They need to have SEO expertise and digital advertising know-how.

Skills 179

Skills Adwords Hubspot HootSuite 179

Sherrilynne Starkie

APRIL 12, 2018

Now is your chance to win a copy of the newly released business book: How Clients Buy: A Practical Guide to Business Development For Consulting And Professional Services. They buy on reputation, relationships and referral. Think websites, social media and airport signage. Win your copy of How Clients Buy.

Retail 187

Retail Buy Consultant Reputation 187

Sherrilynne Starkie

MARCH 26, 2018

Top Five: social networks push new shopping features. This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. Most of Pinterest’s content is business related as users share products they might be interested in buying some day. followers . Follow List. Embed List.

Social Networking 186

Social Networking Features Retail LinkedIn 186

Sherrilynne Starkie

MARCH 9, 2018

This week's must-know social media news includes stories about Google, LinkedIn, Facebook and Twitter. Would this information impact your buying decisions? Sherrilynne Starkie. followers . Top Five: Google and women led businesses. Listly by Sherrilynne Starkie. Follow List. Embed List. Facebook tops YouTube for branded video.

Google 123

Google API Microsoft LinkedIn 123

Sherrilynne Starkie

OCTOBER 16, 2018

“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media training never. Most organizations use social media channels in some way as part of their daily business. Social media training. Social Media Ambassadors. Click To Tweet.

Training 150

Training Social Media Policies Skills 150

Sherrilynne Starkie

JANUARY 28, 2019

The media are reporting on it. Customers stop buying. Often when someone has a PR problem, they call people like me to help them fix it. More often than not, somebody has done something bad and has been found out. People are talking about it online. Share prices fall. Regulators come in.

Facebook 170

Facebook Wikipedia Reputation Price 170

Sherrilynne Starkie

FEBRUARY 16, 2014

“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media never. Social Media Week 2012 SP (Photo credit: Fora do Eixo). Most organizations use social media channels in some way as part of their daily business. But his message holds true anyway.

Training 260

Training Social Media Policies Skills 260

Sherrilynne Starkie

JANUARY 11, 2013

She admitted that she does ask wine producers to buy a monthly subscription to her website, but maintains that this does not guarantee that their wines will be reviewed or that any reviews will be positive. Trusting bloggers as journalists.

Blogger 265

Blogger Journal Review Guidelines 265

Sherrilynne Starkie

JULY 13, 2018

Must-know social media news including YouTube's Fake News fight, AR in Facebook ads, Snapchat's Lens Explorer, Quora and Earned Media, Instagram's Questions Sticker. Users can 'buy now'. Sherrilynne Starkie. followers . Top Five: YouTube's Fake News fight. Listly by Sherrilynne Starkie. Follow List. Embed List.

News 34

News YouTube Instagram Questions 34

Sherrilynne Starkie

JULY 3, 2018

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. Setting the table for communications measurement and social media evaluation. Buy our products? Are we raising awareness?

Policies 231

Policies Project Metrics Sentiment 231

Sherrilynne Starkie

JANUARY 25, 2014

I go to Dell to buy hardware, not words.”. In a Forbes survey of 2,259 people, those viewing branded content were 41 per cent more likely to say they would buy the product. “We Featured Headline Marketing Social Media BuzzFeed Content marketing native advertising Sharethrough' Is Native Advertising Right For You?

Advertising 289

Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

JANUARY 30, 2016

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. Likely, you are a PR purist who believes that earned media coverage is the Holy Grail. You pay a publisher or social media company for placement.

Health Care 150

Health Care Social Networking Advertising Publishing 150

Sherrilynne Starkie

MAY 4, 2013

And in Dove’s case this mean getting women to buy soap. Will women trust Dove enough to keep buying it? Featured Headline Marketing public relations Social Media YouTube Axe (brand) Dove Dove Campaign for Real Beauty Old Spice Real Beauty Sketch (drawing) Unilever' So again, Dove has hit this one out of the ballpark.

Marketing 295

Marketing Campaign YouTube Buy 295

Sherrilynne Starkie

JUNE 12, 2018

This week's top 5 must-know news from the world of social media featuring innovations from Facebook, Instagram, Reddit and Snapchat. They have $44 billion in buying power, and they influence an additional $600 billion in how their households spend money. followers . Top Five: Do you visit Reddit or Facebook more? Follow List.

Reddit 133

Reddit Facebook Compete API 133

Sherrilynne Starkie

AUGUST 28, 2012

For brands wishing to do some higher volume ad buys, there are platform such as Ad Parlor and Blinq which eliminate a lot work by providing automated services. Facebook offers a range of advertising vehicles too, to suit the needs of most brands: Sponsored stories – Research shows that people don’t want to be sold to on social networks.

Advertising 312

Advertising Facebook Newsletter Buy 312

Sherrilynne Starkie

JANUARY 13, 2020

It even gives you a plan using social media to promote your own stories or curated even curated content. It will also help get full buy-in for the editorial direction too. Track blog posts and websites, email, newsletters and all social media channels. A content calendar will allow you to be smarter.

Organization 221

Organization Content Curation Case Study 221

Sherrilynne Starkie

JANUARY 11, 2014

This tool will provide a plan for social media distribution for each piece of original content and even for curation of other’s content and general social media community engagement. It will also help get full buy-in for the editorial direction from the whole team.

Content 319

Content Marketing Curation Template 319

Sherrilynne Starkie

AUGUST 26, 2013

More PR Agencies Move Into Media Buying. Featured Headline Social Media agency Marketing PR public relations relationships' PLEASE LIKE MY FACEBOOK PAGE. Related articles. PR job interview dos and don’ts. Did Google just kill PR agencies? – Nah just lazy ones.

How To 342

How To Project Meeting Feed 342

Sherrilynne Starkie

SEPTEMBER 12, 2018

In 2006 a time when social media was just starting to take off, I wrote a summary list of his predictions, (and provided my feedback on each point). They expand their ranges of influence by buying competitors and branching into new realms such as the driverless vehicle.) . He got this one right.) (A A bit of a reversal here.

Hotels 342

Hotels Communities Industry Social Media 342