Janet Fouts

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Social Media Listening – It’s About Emotions

Janet Fouts

We did the research, so why aren’t they buying? Do you buy a book because of the emotion it’s cover evokes? When the buying decision actually occurs, we are likely to choose product A because it is RED and red makes us feel good. Listen to social. Why are consumers so unpredictable? over product B.

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Social Media is Not a Direct Sales Channel

Janet Fouts

Do they just walk up to someone at random on the street and say “Hi, my name is Jill and you’ve GOT to buy this product!” In these days of social media they Google and search social networks to find out more about a prospect before they even call them. social business Social Media in Action'

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What’s your social listening strategy?

Janet Fouts

We did the research, so why aren’t they buying? BUT when the buying decision actually occurs, we are likely to choose product A because it is RED and red makes us feel good. Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. over product B.

Strategy 111
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#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

Think before you buy pink again. In addition to this effort, take a look at what the Breast Cancer Action has to say about the whole pink phenomenon. I haven’t bought pink ribbons for years. I donate to BCA and the Avon Foundation for Women because I can see where the money goes.

Attensity 126
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Just get us the Millennials! #Marketing #Fail

Janet Fouts

They’re not buying homes yet, they’re renting or living with parents. Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth. Make 2015 the year you put mindful social marketing into practice.

Marketing 145
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Are you using old skool strategies with new media tools?

Janet Fouts

Whether through social media or other means, you talk to a person who is representing the brand. It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation.

Strategy 165
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Empire Avenue – Measurement of Social Influence?

Janet Fouts

Basically Empire Avenue is a community (and I use that term loosely here) where members buy and sell virtual shares in each other in the hopes of getting rich in currency of the site, called “eaves&#. Discussions range from buy me! All the big social media names have an account, probably for the same reasons I do.