Direct Marketing Observations

JUNE 23, 2011

Including corporate America, and yet that is their greatest fear with social media. They fear the new found empowerment of an existing employee and the new hires that have expectations around the company being truly social and digital. All great poster children for corporate social success and the list continues to expand.

Social Media 200

Social Media Posterous Collaboration Course 200

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

APRIL 11, 2011

One of the easiest ways to opt out of the social media revolution is to do just enough to satisfy the hacks that may be looking at your social efforts who then may be writing, speaking or commenting about your stuff and trying to poke holes at it. Does it buy you time compared to your comptetitors? Not really.

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

FEBRUARY 18, 2011

I can’t believe I’m going to weigh in on this, but I saw a tweet from a notable social media analytics consultant in which the following was stated for the umteenth time. Can they produce a compelling action on someone to buy product? Can they influence people to buy stuff? Isn’t that influence?I

Social Media 168

Social Media Influencer Sports Buy 168

Direct Marketing Observations

JANUARY 19, 2010

Now, if you want to source some external help for social media, well that’s a different story. We hear how everyone is a social media expert whether they’re certified or self-proclaimed. this gets broader input and incorporates all departments from the start which will make ultimate buy-in that much easier.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

JANUARY 27, 2010

Because people keep buying them. Social media is no exception. We just have a different name for it, it’s called social media obsolescence. What will satisfy this rabid audience of social media consumers looking for the brass ring or the uber answer? So what’s there left to do?

Social Media 143

Social Media MySpace Social Networking Sites 143

Direct Marketing Observations

NOVEMBER 16, 2010

So how does the apply to social media marketing or even digital marketing? They clicked through but they didn’t buy. You now have some customer data so you know they were interested but they still didn’t buy. Through social media? An hour after seeing the video, they buy a Coke.

Engagement 159

Engagement Buy Social Media Cost 159

Direct Marketing Observations

MAY 16, 2011

The impact that search and social media have on a consumer’s purchase has never been disputed. Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion. I have always maintained that they were always joined at the hip.

comScore 182

comScore Influencer Survey Study 182

Direct Marketing Observations

DECEMBER 6, 2012

You have everything that is needed except actual people, buying customers and or web traffic if you will. You decide to make it social. Or become… wink wink, social. You figure that if you create social profiles everywhere and try and be everywhere at once, you have a better chance of selling stuff.

Price 182

Price Buy WordPress Meeting 182

Direct Marketing Observations

MARCH 30, 2012

“Social” claims or has been claimed to do everything and it really has become quite the game changer. OK, so I’m kidding, but the point is this: One thing that social media does and has done is that it has spurred relevance in everything that online and offline touch now. Chew on that.

Conversation 162

Conversation Buy Social Media Tips 162

Direct Marketing Observations

MAY 6, 2011

“In order for social media to be effective internally within an organization, the silos have to come down “ But do silos ever actually come down? You could spend the majority of your time within your company trying to get buy in and roll out a social media initiative and get nowhere because of “the silos&#.

Organization 164

Organization Buy Social Media Company 164

Direct Marketing Observations

FEBRUARY 24, 2012

Will you buy from my site? The more that search and social lines become further blurred by the notion that content drives the machine, the more the user will get played. Pretty soon it won’t be social media any longer, it will be social mediocrity.

SEO 182

SEO Hashtag Sites Social Networking 182

Direct Marketing Observations

APRIL 26, 2011

But in 2012 you cannot mention social media without a reference to 1) Facebook and 2) Twitter. Users can buy the deal with a credit card, or share it or like it. This latest addition to Facebook further amplifies Facebook’s proactive moves in regards to what it sees in the social media space.

Twitter 183

Twitter Facebook API Foursquare 183

Direct Marketing Observations

JANUARY 8, 2010

Three-quarters of Japanese social network users access the sites only from their mobile phones. Couple that with Google buying AdMob for $750 million and you can easily see where this is all heading.

Mobile 162

Mobile SEO Social Networking Buy 162

Direct Marketing Observations

FEBRUARY 19, 2010

He felt rushed by the experience, felt like there was a lack of personalization and their representative didn’t really grasp the intricacies of SEO, social media or even their brand. Especially in the social media space. Tags: social media marc meyer Social Networks. You better be walking it as well.

Social Networking 138

Social Networking SEO Social Media Organization 138

Direct Marketing Observations

APRIL 19, 2011

All of them make sense, but when I think of intensity in digital/social media marketing, I think of focus. To me, variety means keeping things fresh, not only from a marketing standpoint but also from the standpoint of giving you and your employees and your customers, a reason to come to work, do the work and buy the work.

Sports 159

Sports Buy Social Media Conversation 159

Direct Marketing Observations

DECEMBER 2, 2011

So do I have all the answers for the fledgling social media marketer, of course not. I know enough to be dangerous in regards to “search and social”, but you all play a game I am not familiar with…. Combine the “high tech” with a bit of “high touch” and remember that people buy from people.

Content 184

Content Banking Skills Software 184

Direct Marketing Observations

FEBRUARY 8, 2011

I found this odd and yet this one thought was not lost on me even at that young age-I thought that my dad was trying to buy my affection. Before the age of social media, we really didn’t talk about the brand experience. I remember thinking that why couldn’t he just spend more time with me? That’s all I wanted to do.

Brands 162

Brands Loyalty Buy Conversation 162

Direct Marketing Observations

OCTOBER 25, 2011

Just as internal relationships are important in maneuvering through the maze of most Fortune 500′s and getting things done, in the digital world, especially in social media, your networks and the relationships that you have within and without , can make or break any social-digital intiative that you have going.

Travel 164

Travel Reputation Organization Buy 164

Direct Marketing Observations

NOVEMBER 2, 2010

Interestingly enough though, the buying cycle is getting longer, not shorter. Tags: customer service social media accenture interactive chris carfi jason breed the social customer. Forget writing letters to your friends to warn them that the “new & improved” product really wasn’t. Fast forward to today.

B2B 199

B2B Patterns Comparison Compete 199

Direct Marketing Observations

APRIL 12, 2011

Why do people buy your product? Why do you buy one product and not the other? Why do people hate you or your company? Why do people love your product? Why do people quit using your product? Why do people talk about your products and company ? Qualify the why and then you can begin to understand the motivation of intent.

Buy 175

Buy Products Company Social Media 175

Direct Marketing Observations

SEPTEMBER 30, 2014

Did you buy it? Two questions that I always ask of every friend or client who either wants to get themselves or their company in to the digital game, whether it’s social media, mobile marketing, web design, search engine optimization or otherwise: What do you want to do and why do you want to do it? Was it fun? Did we lose?

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

FEBRUARY 25, 2011

I know it’s based on The notion of group buying shares and likes and tweets but still…Can we be that precise on the value of a share or a tweet? billion to advertise on social networking sites this year. Additionally, that growth in spending will bring social media ad dollars to 10.8% I don’t know.

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

NOVEMBER 2, 2012

Another prevalent business model in the online world is to build a product or service, give it away for free while trying to make money on people buying “other” things while in your store. One of the most prevalent business models in the online world is to build a product or service and then give it away for free.

Posterous 162

Posterous Tumblr Flickr WordPress 162

Direct Marketing Observations

NOVEMBER 23, 2010

SMS drives conversation and just as search has become somewhat of a utility for the desktop, the smartphone is now the defacto device for driving purchases, for buying tickets, for research, for email, for being social and oh by the way…making phone calls. Tags: social media mobile predictions 2011 Search.

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

FEBRUARY 17, 2012

An empowered customer who wants to buy from a business that doesn’t get “it” means nothing to that business-it’s just a lost opportunity to that business. Today’s empowered consumer has too many tools at their disposal to make an informed and educated buying decision. No one wins.

Buy 143

Buy Education Activities Groups 143

Direct Marketing Observations

FEBRUARY 15, 2010

Listening is the first step in social media (everyone says so). Frankly, I think everyone says that just to buy a little time before they have to really figure out what to do with social. I’m not going to get into the depths of all things social media monitoring because that would take all day.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

NOVEMBER 15, 2011

Tom: “Maybe I should buy Famous shoe brand x shoes and walk to work, it would be quicker!” What does a consumer want? Do they want content? Do they want to share what the brand says? Do they want something? Do consumers really want the following conversations? What’s new?”

Conversation 187

Conversation Brands Banking Compete 187

Direct Marketing Observations

JUNE 10, 2011

At the least they, the brands, should be mining all of my demographic, social and personal data so that they can target market to me out the wahzoo. Again though, what do I get out of that besides the product that I may buy. I have a modus operandi. I have to.

Brands 166

Brands Buy Engagement Data 166

Direct Marketing Observations

FEBRUARY 9, 2010

Comcast said it would buy NBC. In just 10 years, our century-old mass-market media model has given way to a new structure dominated by the economics of one. Media has historically been one of the least efficient disciplines on the planet. Reader’s Digest declared bankruptcy. The statistics go on and on.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

JANUARY 4, 2010

We hear so much chatter that companies have to be participating in social media. So why don’t we ever hear about social media from the people who are responsible for managing direct customer experiences on a daily basis? The experience is what social media is all about. and Voila! Listen and 2.

Social Media 131

Social Media Engagement Class Social Enterprise 131

Direct Marketing Observations

SEPTEMBER 20, 2011

What matters to you when you are on the verge of buying something? So here’s the scenario, I want to buy a new big screen TV. C) Going into a social network and letting 500 of my most intimate friends know that I’m thinking of buying a TV. Whats the difference? Is there one? So I do research.

Forums 148

Forums Research Buy Compete 148

Direct Marketing Observations

NOVEMBER 9, 2012

By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. You don’t know this but you are really driving the train.

Mobile 237

Mobile Retail Smart Phone Training 237