How Social Media, Content Transform Marketing from Expense to Investment
Webbiquity SMM
JUNE 25, 2012
Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Blogging: for any new business blog, traffic typically starts out modest but grows over time.
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