Webbiquity SMM

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Blogging: for any new business blog, traffic typically starts out modest but grows over time.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Blogging: for any new business blog, traffic typically starts out modest but grows over time.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Many people haven’t really wrapped their head around how marketing is changing from push to pull and how it’s possible to generate highly qualified “ready to buy” inbound sales leads online. They Buy Much Faster. Our blog has about 4,000 RSS and email subscribers. Repeat after me: . Inbound Leads.

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How to Promote Blog Posts: 200+ Ideas from Eight Experts

Webbiquity SMM

Kim Garst shares a list she’s compiled of “strategies that will help you promote your blog and drive traffic to your website,” such as promoting posts to your email list, commenting on other blogs, participating in industry forums, creating a Slideshare based on a post, and buying “cheap banner ads on niche sites.”

Directory 205
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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more.

Tools 201
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Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

The author makes an intriguing case, but I’m not sure I buy it (particularly given that he follows over 1,300 people on Twitter). Then again, do you really need more followers? Srinivas Rao uses the theory of Dunbar’s Number to argue that 150 followers is all one needs on Twitter. How to Do Lots of Other Things on Twitter.

Tools 193
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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

A content marketing automation platform that enables marketers to plan content strategy and tactics based on buyer personas and buying cycles; create content through creative briefs and workflow management; and measure marketing content performance through analytics. 40: The Nine Best Reputation Management, RSS, and Social Search Tools. #41:

Tools 201